Google Alerts is a free tool that every hotel should be using to manage their online reputation and monitor the web presence of competitors at the most basic level.
When it comes to your hotel’s online reputation management, think of the internet as high school and you’re trying to win the popularity contest. With Google’s plans to incorporate Google+ into personalized search results and the backlash of TripAdvisor’s misleading reviews, I think it’s fair to say that there’s a considerable focus on what people
Gaining attention in the competitive marketplace of Google’s search results pages can be an arduous task.
If you currently use email marketing for your business, you know that the number of email subscribers is an important metric.
Over the years, managing your hotel’s reputation has become more complex than just reviewing guest comment cards or speaking to guests directly.
In an industry rife with competition, breaking through to a potential guest can be a challenge. Organic search traffic is a powerful source of high-quality customers that are interested in finding the specific services you provide.
On March 16, 2015, Google announced another update to its ranking algorithm. Like many of these updates, the search behemoth set its crosshairs on one of the many forms of webspam known to plague search results: doorway pages.
Just as one would not buy a car sight unseen, travelers are not going to book a room at a hotel without first reading reviews and looking at pictures of the property.
Earlier this month, my colleague and I had the pleasure of attending WeddingWire World Chicago on behalf of Blue Magnet Interactive. The event intended to educate vendors about different strategies for successfully marketing their wedding business online.
TripAdvisor’s newest feature, Questions & Answers, is a trip-planning tool that offers an easy way for your hotel to interact with potential guests.