Google Alerts is a free tool that every hotel should be using to manage their online reputation and monitor the web presence of competitors at the most basic level.
When it comes to your hotel’s online reputation management, think of the internet as high school and you’re trying to win the popularity contest.
On March 16, 2015, Google announced another update to its ranking algorithm. Like many of these updates, the search behemoth set its crosshairs on one of the many forms of webspam known to plague search results: doorway pages.
Just as one would not buy a car sight unseen, travelers are not going to book a room at a hotel without first reading reviews and looking at pictures of the property.
Earlier this month, my colleague and I had the pleasure of attending WeddingWire World Chicago on behalf of Blue Magnet Interactive. The event intended to educate vendors about different strategies for successfully marketing their wedding business online.
TripAdvisor’s newest feature, Questions & Answers, is a trip-planning tool that offers an easy way for your hotel to interact with potential guests.
This morning I received a marketing email from Hertz car rental. Marketing emails are fine but in this case, I simply don’t rent nearly enough cars to warrant registering in one of their rewards program.
Times are changing – the pound sign is now a hashtag, tweets aren’t just for birds, and brands want things shared more than a kindergarten teacher.
Vine is the newest app to sprout into the social media scene. The free mobile app is to video what Twitter is to text: a platform built around a content constraint that promotes creativity and viral sharing.
As a hotelier, you do not need to go undercover at your competitors’ properties to discover their online marketing secrets.