Websites are constantly fighting each other in a digital war for your attention. People’s time spent online is a valuable currency for a website. Your goal should be to prove to users your site is the most unique and enriching experience they can have, and the next cutting edge tool to do this is virtual reality.
When launching a new site or even a new page, the meta description is one of the last things written. Everyone knows it is important, but after writing and optimizing the content for 30 pages of a new site, the chore of writing the meta description grows from a minor task to a major challenge.
Entering a new year or quarter can mean a lot of things for your hotel. Whether it is exciting team growth, a new budget, or a new set of standards to adhere to, we understand how important it is to have your story still be heard through all of the noise.
Start taking advantage of Facebook Insights immediately! With Insights, Facebook essentially shows you what content your fans want to see, when they want to see it, and what type of post triggers engagement within your community.
Creating content is hard, especially with limited budgets, time, and resources. Not to mention, the content that your hotel is publishing is not only competing with content from other hotels but also with content from other brands, other industries – even users’ family and friends. In the digital world, community managers are constantly trying to think of creative ways to attract and engage followers.
Digital marketing is changing the way consumers discover and make reservations at hotels. Having a sleek and easy to use website is essential, but it is only part of what it takes to tap into guests desires.
For three days every year, digital marketing devotees head west and invade Seattle, enthralled to drink the same Kool-Aid as their favorite industry insiders in hopes of learning impactful tactics we can apply to our own marketing strategies back at our agencies.
In the frosty Washington winter of 2007, Matt Bitzer and Chris Jones set sail on an epic journey in the world of hotel digital marketing. With a vision to bring the hotel industry into the 21st century, Matt and Chris formed Blue Magnet Interactive, built a phenomenal team of talented marketers, and forged amazing relationships with our hospitality partners.