Google Analytics Dashboard Blog

Google Analytics Dashboards for Hotel Websites



Websites collect a huge amount of data on traffic, behavior, and select demographic information. Often times, much of this data is irrelevant to your goals and can serve as a distraction. Setting up a dashboard for your hotel website is an easy and efficient way to monitor key performance indicators and important site stats on the fly, without the noise.

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3 Social Media Tools You Need

3 Social Media Tools You Need



Keeping your social media strategy innovative is vital. Platforms are constantly changing and updating, so you must alter your efforts to keep up. The simplest way to stay relevant is to incorporate visually engaging content into your social media game plan.

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Optimizing Websites for Conversion Blog

Customizing Websites for Success: Building Conversion Funnels into the Site Build Process



Building a new website for your hotel is a lot like choosing a new food processor for your countertop. Hear me out.

As you search for the perfect appliance for your kitchen, it’s easy to get swept away by the chrome plating, bright colors (oooh avocado green!), and sleek designs. All of these details are undeniably important, but your new toy also needs to act as a workhorse on your behalf.

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Marketing Chat - Identifying Bad SEO Advice

BMI Marketing Chat: Identifying Bad SEO Advice



sean.francis (Sean D. Francis – Director of SEO, Blue Magnet Interactive): Welcome to Blue Magnet’s first Digital Marketing Slack Chat. Today we are doing a round table on the topic of “What SEO/digital marketing myths/bad advice are dangerous for hoteliers?” This topic stems from a recent article on Forbes.com (collective groan acknowledged) about “Why Misinformation on SEO is so Rampant.” The article is pretty thin and really just points to how fast the SEO industry changes combined with how cloaked in secrecy Google is regarding its algorithm.

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BIog Image - Conversion Rate Tips

4 Conversion Rate Optimization Tips for Hotels



Good job! Your SEO efforts, referral link campaigns, social media marketing, PPC campaign, and email marketing did their job and got a prospective guest to visit your site. Now all you have to do is convert them from a prospective guest to an actual guest.

I will share with you some principles of conversion rate optimization I have learned over the years. Blue Magnet has started incorporating these principles into our methodology and has been using them on our client websites for the past couple of years. You can begin implementing these principles on your own website starting today.

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