We are back with our Front Desk SEO Series, and this time we are talking about redirects. Redirects, in their simplest definition, are signals – signals to users and signals to Google bots.
As active hoteliers with an eye for e-commerce, you are familiar with the value Google AdWords contributes to digital marketing for your hotel. PPC advertising is your fast track to the top of search results pages for highly competitive keywords for which your hotel may not successfully rank for organically.
Your hotel has mastered Facebook. You are creating interesting and engaging content and your Facebook campaigns are generating a ton of new followers. Now you might be thinking, “What next?”
Facebook still reigns supreme as the top used social channel, boasting over 1.86 billion active users. There is no doubt that it is a powerful tool, but in the words of Spiderman’s Uncle Ben, “With great power comes great responsibility.” Once you create a Facebook Page for your hotel, you open up the lines of communication with potential guests and start to establish yourself as an authority in your local area.
Most hotels use a website to market themselves online, either using the pages a brand offers or using an independent site. If a hotel’s website can appear on the first page for a relevant, high volume search term, then they will see a significant increase in website visits (which will, ideally, lead to more reservations and revenue).
Websites are constantly fighting each other in a digital war for your attention. People’s time spent online is a valuable currency for a website. Your goal should be to prove to users your site is the most unique and enriching experience they can have, and the next cutting edge tool to do this is virtual reality.
When launching a new site or even a new page, the meta description is one of the last things written. Everyone knows it is important, but after writing and optimizing the content for 30 pages of a new site, the chore of writing the meta description grows from a minor task to a major challenge.
Entering a new year or quarter can mean a lot of things for your hotel. Whether it is exciting team growth, a new budget, or a new set of standards to adhere to, we understand how important it is to have your story still be heard through all of the noise.
Start taking advantage of Facebook Insights immediately! With Insights, Facebook essentially shows you what content your fans want to see, when they want to see it, and what type of post triggers engagement within your community.