How Paid Media Can Help Your Hotel Compete Intelligently
Every hotelier inevitably runs into a period where bookings are lower than they would like for them to be. One popular strategy to help out
Every hotelier inevitably runs into a period where bookings are lower than they would like for them to be. One popular strategy to help out
Google’s goal is to bring users more relevant results quickly. Google AI is constantly analyzing how users are searching and the way searches are phrased
Every day Google releases at least one update to improve the search results returned to users, essentially ensuring when you Google something, the results that
Blue Magnet often refers to good SEO and digital marketing as taking care of a garden. You can not just plant a tomato plant, walk
Metasearch is not a new concept. In fact, the concept and implementation of metasearch dates back to the mid-nineties with websites/engines such as SearchSavvy, MetaCrawler,
When it comes to directing high-value traffic to your website, a strategic, well-planned pay per click (more commonly known as PPC) campaign can do incredible
Keyword research lays the foundation of aligning your SEO strategy with your hotel’s revenue goals. You want to identify keywords that fit in to the
Those new to digital marketing and search engine optimization (SEO) often ask, “What is the point of a landing page?” A landing page is a
Let’s break down a quick scenario. You are a hotel owner and you just spent a lot of money to create a well designed independent
In December 2017, the big brains at Google-owned up to a fairly major organic search algorithm update: Google essentially doubled the acceptable length of meta
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