departments
Email Marketing

Email Marketing by Blue Magnet Interactive

Let our savvy email experts connect your hotel with potential guests and stay in touch with your loyal customers! Email marketing is an engaging, personal, and quick way to reach target markets. At Blue Magnet our email marketing enthusiasts know how to effectively communicate your message to the right audience.


So, what in the World is Email Marketing?

Email marketing is the process of collecting email addresses, creating unique content, and delivering the targeted messages directly to potential and returning customers. If you are looking for an efficient way to directly send your desired message to a targeted audience, email marketing is the perfect method for you! Email marketing is an effective way to grow your business by connecting with potential guests and maintaining relationships with the people who matter most to your business, your customers.


Why does your hotel need Email Marketing?

With Email marketing, your hotel can reach a large audience while still maintaining a high level of personalization. Email marketing lets you promote your services, advertise unique special offers, build your brand recognition, strengthen relationships, and much more! Whether you are looking to inform your guests about ongoing renovation projects, rotating restaurant specials, new amenities, or upcoming need-dates, you will be able to achieve all of your goals through an email marketing campaign.


What is Blue Magnet's Approach to Email Marketing?

Using our preferred vendor, MailChimp, Blue Magnet creates and manages customized email campaigns. Our team's goal is to get your message in front of the right audience at the right time, ultimately enhancing your hotel's online exposure and improving your business results. Our customized campaigns, engaging content, enticing subject lines, and personal approach make it easy for your hotel to reach new guests, build customer loyalty, and increase direct bookings.


What We Offer/What We Do

From the initial account setup through campaign execution, your dedicated Blue Magnet email marketing expert will collaborate with your hotel every step of the way to develop and implement customized email campaigns. Our email team works directly with your hotel to identify your campaign goals and objectives to determine the most effective custom strategy for each campaign. Our services include:

  • Organic Email List Growth
  • Managing email contact lists by importing new contacts and removing unsubscribed contacts
  • Email template design
  • Mobile optimization
  • Customized subject lines
  • Engaging content
  • Campaign management
  • Email marketing performance reporting, Including open rate, click-through rate, and bounce rate
  • Social media integration
  • Website integration

Contact us to see how your hotel can use email marketing to directly your most engaged and loyal guests. We'd love to chat