Hotel eMarketing: The strategy of letting consumers know you have a website

Your hotel website requires constant attention in order to be marketed effectively online. Do you have the time to run a successful campaign?

Most hoteliers these days recognize that online marketing is integral to the success of their hotel. It's fairly intuitive that when upwards of 50% of your revenue is generated online, investing in online marketing is a wise choice. Whether visitors are booking directly through your official brand website, your custom-designed standalone website, one of the major OTAs or through a call-in number found on your website, it is imperative that you provide a strong online presence for your hotel.

Fostering that ubiquitous internet presence for your property is going to take time--time that most GMs and DOSs simply don't have. Fortunately, Blue Magnet has the online marketing chops and the time to plan an eMarketing strategy to address each important online channel on behalf of your hotel. Think of us as an online extension of your hotel's existing sales team.

Hotel eMarketing includes a wide array of important online tactics, all integrated into a single, cohesive online marketing message. Some of the components that make up effective online marketing for hotels, and which Blue Magnet can manage on a monthly basis, include:

  • Search engine optimization
  • Local search optimization
  • Professional copywriting and website content management
  • Design and development
  • Link acquisition strategies
  • Third party website updates
  • OTA management
  • Email marketing
  • Reputation management
  • Social media optimization
  • Reporting and web analytics

Contact us now so we can put together a monthly eMarketing package that fits the needs of your hotel!

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