Blue Magnet Interactive Press Releases and Company News


Blue Magnet Interactive Wins Webaward For Outstanding Achievement In Web Development

Web Marketing Association awards Blue Magnet with Hotel and Lodging Standard of Excellence

CHICAGO, IL., September 25, 2018 – Blue Magnet Interactive, a leading hospitality digital marketing agency, celebrates its 2018 WebAward for Hotel and Lodging Standard of Excellence awarded by Web Marketing Association.

For 22 years, Web Marketing Association has focused on setting the standard of excellence for website development by annually recognizing the best websites in 96 industries. WebAward competition entries go head-to-head with other websites from within the same industry. Winners are then selected by industry experts who evaluate each website for design, innovation, content, technology, interactivity, copywriting, and ease of use.

Blue Magnet Interactive’s website design and development of The Hotel at Midtown website, which showcases the hotel’s unique array of amenities through a modern and custom design, received the 2018 WebAward. Lead by Senior Project Manager and UX Designer, Brian Surdel, the Blue Magnet Interactive development team’s website scored 10% higher than the industry average.

“It’s an honor for our hard work to be recognized with a WebAward. Our website development team strives to build custom websites showcasing the unique personalities of our hotel partners. Our unique site build process allows Blue Magnet to deliver some of the highest performing and converting hotel websites in the industry,” said Surdel.

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Blue Magnet Interactive Marketing Announces Partnership With Midtown Athletic Clubs

Blue Magnet to provide digital marketing services for Midtown’s first hotel.

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CHICAGO, IL., May 17, 2018 – Blue Magnet Interactive, a leading hospitality digital marketing agency, announces an expanded partnership with Midtown Athletic Clubs. Blue Magnet Interactive and Midtown Athletic Clubs will collaborate to grow The Hotel at Midtown's online presence.

The hotel, which opened doors in November 2017 following a $80 million dollar transformation of the Midtown Athletic Club Chicago, serves as Midtown Athletic Clubs’ first hotel. Blue Magnet Interactive brings 11 years of hospitality expertise to the partnership as Midtown Athletic Clubs venture into the hotel business.

Located at 2444 N. Elston Ave, Chicago, IL 60647, the 55-room luxury fitness-centric resort is designed for the active traveler. Guests of The Hotel at Midtown Athletic Club enjoy full access to the premier fitness club, featuring indoor tennis facilities, cycle classes, aquatics, boxing programs, group fitness opportunities, a yoga studio, and more. Spanning the fourth and fifth floors, the hotel includes four custom-designed suites, including one designed by V Starr Interiors, the design firm of famed professional athlete Venus Williams, as well as a rooftop bar.

Blue Magnet Interactive initially focused on the design and development of a new custom hotel website, which showcases the hotel’s array of unique amenities and provides direct-booking opportunities. Blue Magnet Interactive and Midtown Athletic Clubs will continue their strategic partnership by developing and executing digital marketing strategies using search engine optimization (SEO) and paid advertising to promote The Hotel at Midtown.

“Blue Magnet Interactive was excited to have been selected by Midtown Athletic Clubs to help develop and launch the new website for The Hotel At Midtown in 2017,” said Matt Bitzer, Blue Magnet’s chief executive officer. “This year Midtown has again partnered with Blue Magnet to help shape the hotel’s ongoing digital marketing strategy and promote its unique fusion of world-class hospitality and wellness online. ”

“The Hotel at Midtown is delivering on the promise of providing luxury resort amenities coupled with unparalleled heath-and-fitness offerings to our guests,” said Steven Schwartz, Midtown Athletic Clubs’ President and CEO. "A strong digital presence is an important part of delivering on that promise and by working with Blue Magnet Interactive as our partner, more guests will experience this innovative concept."

For more information on Blue Magnet Interactive, visit www.BlueMagnetInteractive.com.

For more information on Midtown Athletic Clubs, visit www.Midtown.com.


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About Blue Magnet Interactive

Blue Magnet Interactive is a full-service hotel digital marketing agency, offering a complete range of internet marketing services designed to increase a hotel’s digital presence and convert its online traffic into on-property guests. The agency’s unique approach integrates the most crucial digital channels, including website design and development, paid advertising, search engine optimization, social media, and email marketing services.

About Midtown Athletic Clubs

Midtown Athletic Clubs began as a single tennis club in Chicago and has grown to become a leader in the upscale tennis and fitness club industry. Midtown comprises 8 magnificently appointed clubs throughout the U.S. and Canada, combining health and wellness with community and personal attention in an environment designed to build memories as much as it does muscles. Tennis is in Midtown’s DNA. Midtown has been the country’s premier tennis club since 1970 and its clubs continue to offer world-class indoor and outdoor tennis courts and instruction. Midtown is family-owned and is committed to providing the world’s finest clubs.

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Blue Magnet Interactive and Kinzie Hotel Announce Strategic Digital Marketing Partnership

Collaborative partnership aims to grow Kinzie Hotel’s online marketing presence

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Chicago, IL, April, 25, 2017 – Blue Magnet Interactive, a Chicago-based digital marketing agency, announces newly formed strategic partnership with Kinzie Hotel, a boutique luxury hotel. Kinzie Hotel, a part of Portfolio Hotels & Resorts hospitality management company, selected Blue Magnet Interactive as a partner based on proven digital marketing results and the agency’s collaborative, proactive, and transparent approach.

“We’re extremely excited about our collaboration with Blue Magnet Interactive,” said Kinzie Hotel GM Andrew Eck. “As an independent boutique hotel, we like to support other Chicago businesses. This partnership marks a dynamic new online presence for Kinzie and its ‘Chicago Starts Here’ mantra.” Located in the thriving River North neighborhood, Kinzie Hotel’s location and Chicago-centric décor provides guests with an authentic Chicago experience. The hotel aims to increase brand awareness and capture prospective guests by showcasing the memorable on-property experience of the hotel throughout their online presence.

“As a boutique hotel located in the vibrant River North neighborhood of downtown Chicago, we are absolutely delighted to have been chosen by Kinzie Hotel as their digital marketing agency. Having our roots in downtown Chicago, we have a clear understanding of this dynamic market and look forward to helping Kinzie Hotel achieve their desired business outcomes via the digital channels,” said Blue Magnet Interactive Managing Partner Christopher Jones.

Blue Magnet Interactive plans to drive business success for Kinzie Hotel through effective online marketing strategies. Blue Magnet Interactive will create a holistic goal-based strategy utilizing website design & development, search engine optimization (SEO), social media, email marketing, and paid advertising to promote Kinzie Hotel’s "Chicago Starts Here" slogan and optimize the hotel’s online presence.

To better showcase the feel of the hotel and provide users with an interactive and modern online experience, Blue Magnet Interactive and Kinzie Hotel kicked off their partnership with a full website redesign project. Keep an eye out for more information on Kinzie Hotel’s website redesign, which is set to launch in May 2017.

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About Blue Magnet Interactive

Blue Magnet is a full service digital marketing agency specializing in the hospitality industry. Founded in 2007, Blue Magnet has served as a trusted digital adviser for independent hotels, hotel management companies, and major brands for over 10 years. Blue Magnet Interactive is located at 401 S LaSalle Street, Suite 700, Chicago, Illinois, USA 60605. For more information, visit http://www.bluemagnetinteractive.com or contact hello@bluemagnetinteractive.com.


About Kinzie Hotel

Kinzie Hotel is a 215-room boutique luxury hotel located in downtown Chicago. Guests of Kinzie Hotel enjoy the hotel’s location in the lively River North neighborhood, along with many luxurious amenities, such as daily continental breakfast served on each floor and nightly manager’s reception. Kinzie Hotel is located at 20 N. Kinzie St, Chicago, IL 60654 and is managed by Portfolio Hotels & Resorts. For more information, visit http://www.kinziehotel.com.


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