Blue Magnet Hotel Online Marketing Guide

5 Tips For Optimizing Your Hotel’s Google+ Business Page

You jumped on the Google+ train and created a Google+ page for your business, but now what do you do? As you know from managing your other social media accounts, maintaining lively and active pages with fresh and exciting content is key to successful social media strategies. In addition, it is also imperative to optimize these social channels! It is Google we’re talking about, after all. Because Google’s natural search algorithm now incorporates social behaviors and factors from Google+, it is crucial to effectively optimize your Google+ page.

Before we get started, make sure to change your profile into a Local Google+ page. By doing so, you will be able to select a local category, which will also add to your optimization. Much like the categories for Google Places business listings, this category selection will help users find your page easily, give visitors a better understanding of your business, and add your relevancy to nearby attractions and local hot spots.

Google+ Business Page Optimization: Let’s Get Started!

Reactions to Google+ have been all across the board, but whether you are a skeptic or +1 enthusiast, Google+ will continue to be integrated into natural search results, and proper optimization is the key to having a successful Google+ page.