When you review the SEO performance of your hotel’s website, are you happy with the results? If you are failing to rank for many of your targeted keywords, the source of your issues may be thin on-page content. In order to achieve a successful digital marketing strategy, thin and weak content must be avoided at all cost and improved wherever it exists.
If you want your hotel’s website to appear in search results, it is vital to have a plan on what content you are publishing, when you will publish it, and how you will make sure both users and search engines will find it. Whether this content is on a brand new webpage, or if this is an existing page in need of a refresh, your strategy towards developing and promoting this content will ultimately determine its success.
SEO and keywords go together like fish and water and keyword research continues to be a vital part of digital marketing. How keywords are used in search engine optimization has changed since the early days of shoving hundreds of keywords onto a webpage in anyway possible, though.
When launching a new site or even a new page, the meta description is one of the last things written. Everyone knows it is important, but after writing and optimizing the content for 30 pages of a new site, the chore of writing the meta description grows from a minor task to a major challenge.
In December 2017, the big brains at Google owned up to a fairly major organic search algorithm update: Google essentially doubled the acceptable length of meta descriptions in the SERPs.