Are you ready to take your hotel social media to the next level? In this day in age, it is probable that your hotel has a Facebook presence. Your property may even have an account on Instagram and Twitter. Your team, or an agency partner, posts content on a regular basis and responds to comments and messages. Piece of cake, right?
In the ever-changing social media landscape, it is always important to stay on top of the latest trends. The second you look away from your feed, a new hashtag appears, a news story has splashed the pages, or a meme has become outdated. Being at the forefront of what is new enables you to keep your hotel’s content fresh, keep your followers entertained, and hopefully, encourage engagement.
Can being active on social media help you rank higher?
When was the last time you evaluated your social media performance? If it was more than a year ago, or even more than a quarter ago, then there is no time like the present to give your channels a check-up.
Hosting events at your hotel can be an excellent way to attract potential guests and boost engagement with your current followers. No matter the event, Blue Magnet has a sure-fire plan to ensure maximum visibility and engagement.
Every hotel has the dreaded and unavoidable period where bookings slow down and revenue drops. This low booking period varies depending on the hotel. Every hotel, though, has a slow season to contend with.
Hotels looking to optimize their social media return on investment should be investing in organic and paid social media. For maximum return on investment potential, both strategies should be controlled under the same roof.
If you are not sending out email marketing blasts, you could be missing out on a good chunk of potential revenue.
In this day in age, it is no secret businesses need to invest time and money into maintaining a presence on social media to grow and build relationships with existing customers.
We live in the age of social media influencers. Brands across the globe utilize this powerful marketing tool to promote everything from sports drinks to travel to fashion. By understanding the way these influencers work, and by following our methods for engaging with them, your hotel will see increased success on social media and attract more guests.