Blue Magnet Hotel Online Marketing Guide

A Beginner’s Guide To Hotel Link Building

One of the most important tactics in optimizing your website for search engines actually takes place off-site.  Link building is the on-going task of connecting with other relevant, quality websites to add a link back to your web property.  The benefit is twofold: not only can you tap into new traffic sources from these link partners, but increasing your link equity actually has a tremendous impact on your site’s ability to rank in the search engines.  Every good link increases your site’s SEO relevance, ultimately causing it rank higher on search engine result pages.  We search marketers refer to it as “link juice.” It signals to engines like Google and Bing that your site is a credible and useful page for searchers.  As you learn to link build you will be better able to determine which sites are more valuable link partners and which sites can actually detract from your SEO power.

One of the first steps you will want to take is to research the different industries relative to your hotel that you would want to link back to your hotel website.  Think about what services your hotel offers and what current industries already drive business to your hotel.  Then begin searching online for these types of sites that can link back to your website and ultimately drive these searchers to book their stay with you.

Suggestions for relevant link partners in other industries:

Pursuing these industries is a great starting point for your hotel’s link building efforts.  Acquiring new links to your hotel website is a never-ending task, and searching for industry-relevant sites is just one tactic you can take.  Create a strategic link building plan for your hotel and see your hard work pay off in the form of higher search rankings and increased site traffic.