Blue Magnet Hotel Online Marketing Guide

“Check-In” To New Opportunities on Foursquare

With over 20 million users, Foursquare provides businesses with a great opportunity to engage with users on a hyper-local level. Featuring a streamlined interface and growing user base, there’s no reason that your hotel shouldn’t use this social media site. Setup is easy and it there’s very little management needed on a daily or even weekly basis. In December, Blue Magnet’s very own Abby Heft described how to create a Foursquare profile for your hotel. Since then, there have been a few updates to the system.

Here’s a quick overview of the redesigned Foursquare dashboard and new features that allow brands to focus on customer acquisition and retention.

New Updates & Useful Foursquare Features

6 Quick Tips for Managing Your Hotel Foursquare Profile:

  1. Always have a check-in special running for your hotel. Discounts (like spend $35, get $5 at our restaurant) and Freebies (like complimentary wi-fi with your stay) are an excellent way to attract potential customers performing a search. By rewarding devoted clientele with loyalty specials (like get a free night after 5 stays), you will also encourage engagement with your property and allow them to be an advocate for your hotel. This is also a great way to highlight rewards or points offered upon check in.
  2. Claim a Foursquare profile for your hotel restaurant. This way you can implement targeted special offers, garner attention of your amazing food and include your menu right in the profile.
  3. Add a Foursquare button to your website, if possible, so guests will know that you’re actively engaged and will be reminded to check in upon arrival.
  4. Make sure your profile is up-to-date. Include a good description, profile picture, banner picture (similar to Facebook’s cover photo), include your URL and link to your Facebook and Twitter profiles.
  5. Improve your brand’s “Categories” section. This is a very important part of being found on Foursquare. Simply go to “Tools” in your Foursquare toolbar and then click on “Edit categories.” You will now be able to add categories and tags relevant to your hotel. Do you offer free wi-fi? You might want to tag it on here so searching customers can find you for that feature.
  6. Encourage customers to check in through online and offline social media promotion! Foursquare will even send you a free window decal that should be placed somewhere prominent at the hotel (maybe at the front desk or front door) so that guests are reminded to check in. Foursquare users can now search via “trending places” and check-ins are critical to your visibility, not to mention they always expose your hotel to customers’ friends.

Take these steps and utilize Foursquare’s new features in order to encourage engagement with your property and increase brand awareness…it’s easy!