Blue Magnet Hotel Online Marketing Guide

From Booking Engine To Experiencing Engine, Your Hotel Standalone Site Does It All

It’s time to kick the old Frommer’s guides and outdated maps to the curb and start using your hotel standalone website as a one-stop shop for guests seeking area info. They already skimmed through your website while searching for hotels in the area and then booked a room online. Now, start positioning the site as a helpful tool for the guest to reference while staying at the hotel.

Hoteliers may look at a standalone site as a booking engine, where a YOY increase in revenue is the only good news to come from an online marketer’s mouth. However, I challenge you to exceed guest expectations by using your standalone site as a tool for guest satisfaction during their stay. From identifying points of interest within the hotel to explaining local transportation and highlighting nearby events, you can transform your hotel’s website into an experience engine guests can use throughout their stay.

How To Rethink Your Website Content

Beyond making tweaks and updates to the site that are valuable from an SEO standpoint, begin thinking about the kind of content that your guests will find useful and actually want to read. Valuable information to feature on your standalone site includes:

Do your guests need a BART route map while in the San Francisco Bay area? They can easily find a public transit map on your standalone site that also marks your hotel’s location. If your site’s layout is mobile optimized, they will have an easy-to-use map at their fingertips throughout their stay.

Your guests will appreciate your team’s insider knowledge. Make sure the front desk staff and concierge are aware of what is available on the website so that they can point out the information available to a guest on-the-go versus sifting through a pile of flyers and maps.

Challenge Accepted!

I hope you have accepted my challenge to think of your standalone site as more than a booking engine. At Blue Magnet, we always tell hoteliers that a user-friendly and informative website can maximize the hotel’s online presence and help the hotel act as a “local concierge” for guests. With the aforementioned ideas for content and on-property website promotion in mind, it is time to squeeze all of the value out of your hotel’s standalone website!