Blue Magnet Hotel Online Marketing Guide

How To Convert Website Visitors Into Customers

So you’ve compiled your list of top keywords. Now what? You’ve optimized your meta titles and written keyword-friendly H1 and H2 tags. You’ve reached out to several bloggers, relevant directories, product review sites and popular local attractions to acquire inbound links and increase your referral traffic. You’ve claimed and optimized your Google Places listing. You are confident that your site’s SEO deserves an A+. You check your Google Analytics and, yep, you are truly an SEO mastermind. You’re site’s traffic is skyrocketing!

But, something’s fishy… you’re recent sales don’t seem to reflect this recent traffic growth. You shake your head in confusion—that just doesn’t make any sense! You have the keywords, you have the inbound links and you have the traffic. Hello website visitors, why are you not purchasing my awesome product!?

Here’s the catch: having a fabulously optimized website is only half the battle. Once you’ve hooked the line and feel the tug, you have less than 5 seconds reel them in.

Here are some key web design elements to help convert your website traffic:

Usability: Keep it Simple

There is no denying it; the instantaneous nature of the World Wide Web has provoked us internet-dependent creatures to become greedy. We want what we want when we want it. Nobody has the time to be bothered. Keep this in mind as you (re)design your website to maximize your conversion rate.

Trust: Keep it Real

A person’s trust is hard to earn and even harder to maintain. Nobody wants to be misled. Adding some little design elements can boost your website’s credibility and ultimately improve your conversion rate.

Content: Keep it Fresh

In the digital age, people have become accustomed to performing minimal work while still expecting to receive maximum satisfaction. So, if you want your company to stay afloat in the competitive e-commerce world, your website has to provide your customers with speed, ease and trust. How long does it take you to make a first impression of a website? How do you decide if you’re going to keep clicking or find the nearest exit? Factor in how an average customer searches as you design your website to enhance your website conversion!