Blue Magnet Hotel Online Marketing Guide

Improving Your Hotel’s Email Marketing Campaign

In today’s world, there are plenty of fashionable platforms to get your message across, such as social media and mobile marketing; in reality, email marketing – which is more powerful than ever – is often overlooked. Email connects people in a personal environment – their inbox – and serves as a direct line of communication to potential hotel guests. The Direct Marketing Association (DMA) reports email marketing has a 4,300% ROI. In order to receive an optimal return on investment, hotels need to focus on the following:

Let’s take a closer look at these elements, starting at the point of inception: the email subject line.

Start with Great Email Subject Lines

Everyday we are inundated with emails that have good, bad, and ugly subject lines. (i.e. “Important Information, Please Read!!!” or “LAST CHANCE”). Researchers at Mail Chimp, have determined the best email subject lines are short, descriptive, and provide readers with a reason to open the email. When crafting an email subject line, here are a few things to keep in mind:

Here are a few examples of effective email subject lines:

Your Email Marketing Needs Great Content

In email marketing, if you have the right content, you can start a conversation and engage with guests. Here’s how:

End Your Email with a Strong Call to Action

Most email campaigns culminate with a call to action. Ultimately, your CTA (call to action) is what you want your audience to do after they read your email campaign. CTA’s can be in the form of a hotel booking, a dining reservation, a purchase or a “like on Facebook” – whatever you want it to be! Here are a few things to consider when choosing a call to action:

Hoteliers Need to Know This About Email Marketing

Email marketing is incredibly relevant within the hospitality industry. It is one of the most direct lines of communication to customers and can foster a significant ROI when used effectively. Remember, when it comes to subject lines, less is more, keep your content concise, relevant, and mobile friendly, and make the call to action obvious. For example…

If you would like to learn more about email marketing for your business, please click the button below!

Explore Email Marketing at BMI