Blue Magnet Hotel Online Marketing Guide

How to Develop and Maintain a Loyal and Engaged Facebook Following

In a world full of ever-changing media platforms and constant technological evolution, it is important to develop and maintain an interactive online relationship with your guests. A social media platform, like Facebook, can bridge the gap between consumers and hotels, making it easier to receive and respond to feedback than ever before. So how can we take full advantage of all that Facebook has to offer in order to develop a community of interactive and loyal fans?

Step 1: Get Your Name Out There

Facebook can stretch your hotel’s name from one side of the map to the other. In order to make that happen, you have to give your guests a chance to find and “Like” your Facebook Page. Here are a few simple places you can share your hotel’s Facebook Page to make it more prevalent on and off the web:

By implementing these tips, you will increase your brand awareness on a minimal budget. New and potential guests will now be exposed to your hotel’s Page. Once your name is out there and starting to gather buzz around the web, what kind of content will you need to post to keep your Fans engaged?

Step 2: Post Quality Content Encouraging Fan Interaction took a look at the top 10% of posts published by more than 30,000 Facebook Brand Pages and found posts with photos saw the most engagement – accounting for an astounding 87% of total interactions. In other words, finding the right photo or visual representation of your hotel can go a long way! Here’s how to build and post engaging content:

Other than weekly posts and word-of-mouth marketing, there are additional Facebook tools to take advantage of when trying to expand your Fan base.

Step 3: Create the Perfect Ad

One of the biggest advantages of having your company on Facebook is the Ad feature. Ad Manager allows you to zero in on specific target audiences who will be researching places to stay in your hotel’s area. With a strong campaign, you can reach potential guests across the globe and foster a solid foundation of loyal fans. Keep the following in mind when creating your ad:

What comes with this level of attention? You can expect a higher number of comments and inquiries from your fans. Prepare for a lot of feedback, both positive and negative, that requires immediate attention.

Final Step: Keep the Conversation Going

Receive, read and respond. If fans reach out to you, be sure to answer them! This is a great way to get feedback on your services. Also, it demonstrates you are responsive and willing to help when guests are in need.

Remember, maintaining an effective and interactive social media presence is an ongoing process. Since media platforms are constantly changing and evolving, we are frequently faced with the task of coming up with new ways to appeal to our online audience. If you would like to learn more about Blue Magnet’s social media efforts, check out these studies.

Social Media Case Studies