Bidding On Your Own Brand Name In Google Ads
When discussing Pay Per Click (PPC) strategy with a client, our team is often asked, “Why are we bidding on our hotel’s name? We should
When discussing Pay Per Click (PPC) strategy with a client, our team is often asked, “Why are we bidding on our hotel’s name? We should
Be sure to check out our updated 2024 guide to planning your hotel’s digital marketing budget. ——— We are only seven months into 2019 and
Blue Magnet often refers to good SEO and digital marketing as taking care of a garden. You can not just plant a tomato plant, walk
Metasearch is not a new concept. In fact, the concept and implementation of metasearch dates back to the mid-nineties with websites/engines such as SearchSavvy, MetaCrawler,
When it comes to directing high-value traffic to your website, a strategic, well-planned pay per click (more commonly known as PPC) campaign can do incredible
In the digital marketing landscape there are many different options to ensure your hotel website is visible to potential guests. When marketing your website through
A PPC (pay-per-click) campaign is a form of paid advertising in which a hotel targets a keyword to promote their website to a specific set
The meat of a pay-per-click campaign happens in the brainstorming room. If you lay a solid foundation of goals, a target audience, and a marketing
What would happen if you re-branded a hotel’s event room as a unique venue – completely separate from the hotel brand? Could the event space
My client came to me with a goal: make their landmark hotel known as the central hub for events in the Memphis area and remind
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