Hotel metasearch sites compare hotel room rates from various online travel agencies (OTAs) and other booking sites all in one place. Important metasearch sites include Google Hotel Ads, Tripadvisor, Kayak, and Trivago. If OTAs are there, as a brand or independent hotel, your hotel should be listed as a means to drive direct bookings to your hotel and not OTAs.
Click below to see how a potential hotel booker on Google is presented with Google metasearch ads.
Blue Magnet’s metasearch platform will provide your hotel placement on the important metasearch channels and our unique algorithm allows your hotel to compete for placement more effectively than other cost models through targeting your desired ROI. Our platform will inform the bidding tool the maximum commission a hotel wishes to accept for a booking generated through metasearch campaigns.
Why Work With Blue Magnet?
- Drive direct bookings to your hotel websites in the metasearch channels
- Display your direct booking rates above OTAs and other third-party websites
- Cost-per-click model which allows your hotel to compete in the top positions
- High impression share in the top 3 positions
- Set your desired ROI and our platform will perform to your desired ROI target