PPC for Hotels
Paid search is a form of pay-per-click (PPC) advertising. Paid search allows hotels to present ads to potential guests as the potential guests are actively searching for places to stay.
A paid search campaign targeting these potential guests is managed through an ad auction system, using keyword bidding and an array of targeting strategies, to present tailored ad messaging and links on the search engine results pages (SERP).
Increase Direct Bookings with Paid Search
Online travel agencies, meta-search price comparison, and brand loyalty programs are few of many booking options incentivizing consumers to reserve rooms on their platforms.
Due to the progression and adaptation of alternative booking options, paid search is becoming an increasingly indispensable form of advertising within the hospitality industry. When potential guests use a search engine to plan their travel, that is a strong indication they are not currently loyal to a specific brand or convinced to use an alternative booking site like an OTA.
These potential guests are most likely to be persuaded through ads to consider their booking options which makes paid search advertising for hotels one of the most effective forms of guest acquisition.
Use Paid Search for More Direct Revenue
Today it's not about 'get the traffic' — it's about 'get the targeted and relevant traffic.' –Adam Audette
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