PPC for Hotels
Paid search is a form of pay-per-click (PPC) advertising. Paid search allows hotels to present ads to potential guests as the potential guests are actively searching for places to stay.
A paid search campaign targeting these potential guests is managed through an ad auction system, using keyword bidding and an array of targeting strategies, to present tailored ad messaging and links on the search engine results pages (SERP).
Increase Direct Bookings with Paid Search
Online travel agencies, meta-search price comparison, and brand loyalty programs are few of many booking options incentivizing consumers to reserve rooms on their platforms.
Due to the progression and adaptation of alternative booking options, paid search is becoming an increasingly indispensable form of advertising within the hospitality industry. When potential guests use a search engine to plan their travel, that is a strong indication they are not currently loyal to a specific brand or convinced to use an alternative booking site like an OTA.
These potential guests are most likely to be persuaded through ads to consider their booking options which makes paid search advertising for hotels one of the most effective forms of guest acquisition.
Use Paid Search for More Direct Revenue
Today it's not about 'get the traffic' — it's about 'get the targeted and relevant traffic.' –Adam Audette
PPC Case Studies
Drive Group Business
Blue Magnet increased RFPs submitted.
Remarketing Done Right
Blue Magnet improved teh CTR of hotel's remarketing text ads.
Learn More About BMI's Service
How To Use Broad Match, Broad Match Modified, and Negative Keywords for Hotel PPC Advertising
Understanding user search patterns and behaviors can make a big difference in how affordable (or expensive) your pay-per-click campaigns become.
Ask the Experts with PPC Guru Tyler Young
The digital marketing industry evolves and creates new ways to market to potential guests. PPC provides an innovative solution for our clients to target new guests.
PPC Ads Gave an Amazing Return on Ad Spend
By using PPC, a San Francisco hotel was able to get an amazing return on ad spend.