Hospitality Website SEO
Search Engine Optimization
Your hotel's website needs more traffic and needs to do a better job converting site visitors into hotel guests. As more businesses turn to digital marketing to improve direct bookings, the competition in search has increased. If you are in a competitive metro, you may have seen your website slip in search traffic and rankings drop due to your competitors becoming more aggressive with their digital marketing efforts.
Blue Magnet Interactive provides comprehensive SEO services for hotels, restaurants, spas, and other companies in the hospitality industry. The services include keyword research, SEO and sales copy writing, on-page optimization, local SEO, technical SEO, link acquisition, and conversion optimization.
With the proper SEO building blocks in place, your digital marketing efforts will have a bigger impact on improving revenue goals for your hotel.
Effective and Efficient Digital Marketing
with Pragmatic SEO
Blue Magnet clients, whether they are trying to optimize pages on a brand website or have their own web sites, get the same pragmatic attention to search engine optimization. Blue Magnet's principles of optimization focus on taking the actions delivering the most significant and sustainable results. Please check out our SEO case studies below to see how we've delivered results for clients in the past.
To start seeing gains in search traffic for your hotel and to start seeing improvements in direct revenue from your website, complete the contact form on this page. Once you've given us your basic information, one of Blue Magnet's experienced associates will arrange a call with you to discuss your needs and let you know how Blue Magnet will help your hotel's digital marketing do more for your hotel.
Are You Ready to Get More
From Your SEO?
Blue Magnet website marketing clients grew their traffic by 12% in the first half of 2017.
If there’s anything that SEO’s can be assured of, it’s that things will change tomorrow, that things will change next week. No one is better prepared to handle change than we are. -Rand Fishkin
Blue Magnet's SEO Service
Using keyword research, Blue Magnet adjusts page titles, headers, image alt tags, and page copy to provide the best information related to the topic being optimized for.
Process includes bi-annual Health and Opportunity audits as well as monthly page audits and updates as needed.
Off Page Optimization
An initial focus on relevant link sources is followed by an in-depth link parity audit where we identify and pursue indentified opportunities.
Process includes an annual Link Parity audit and up to 4 link acquisition reports.
On a monthly basis, the website is reviewed for site speed, site errors, and bad links.
Site errors, broken links, spelling errors, form health, and site back-ups are performed monthly.
Blue Magnet builds out listings on all the major local aggregators (Acxiom, Infogroups) which filters down to dozens of other sites using Moz Local. Additional citations are created on hotel specific sites as well in order to improve the hotel's performance in the Local Pack on Google.
Duplicate listings and incorrect NAPU are handled through Moz Local.
Voice Search Optimization
Through the use of industry standard data mark-up (schema) and guidance from Moz and SEMRush, we optimize the information on hotel websites to be used by Google in their search engine results page features, like answer boxes to get our clients in the coveted Position 0 on the SERP.
SERP features are often used as responses for searches performed on Google's Assistant, Amazon's Echo, iPhone's Siri, and Microsoft's Cortana.
Pages on the site are audited and updated to improve the conversion rate of the page or the site as a whole.
Internal linking is analyzed to keep web visitors in the sales funnel, moving them towards high converting pages whenever possible and whenever it serves the visitors best interest.
As each page is audited, the internal linking is analyzed. We also perform an annual Internal Link audit to verify the site is guiding visitors through the strongest path of conversion.
SEO Case Studies
Increasing Direct Revenue with Landing Pages
BMI increased direct sales for a hotel in wine country.
Landing Page Attracts Unique Relevant Traffic
BMI grew relevant traffic to the site with targeted content strategy.
Recurring Benefits of a Landing Page
A hotel in Arcadia, CA gets ongoing benefits from a landing page.
Learn More About BMI's Service
Google Analytics Dashboards for Hotel Websites
Learn how to create time-efficient and easy-to-use Google Analytics dashboards for your hotel website.
BMI Marketing Chat: Identifying Bad SEO Advice
Blue Magnet team members discuss bad SEO and digital marketing advice and how to know what information to trust.
The Anatomy of a Hotel SEO Campaign
Increase your hotel's revenue by driving better marketing results using this simple campaign structure for your site's SEO.