Maximize Website Revenue With Relevant Targeted Messages
Don't lose your website visitors to OTAs, competitors, or back to Google
Significant time, money, and effort are spent driving visitors to your website. Once there, they are just a few clicks away from converting to paying guests. How do you encourage these visitors to book direct instead of leaving your site to comparison shop on popular OTAs or conducting a new search on Google?
Targeted Marketing Messages
A customizable, high-touch message on your website, built for high-touch, data-driven visitor engagements.
Targeted Marketing Messages are designed to improve conversions on your site by encouraging visitors to book direct, highlighting flash sales, promoting hotel need dates, and encouraging engagement with your hotel. Not only do these customizable messages experience higher click-through rates than other forms of digital advertising, they are one of the best ways to drive incremental revenue and boost conversion rates on your website.
Potential Use Cases:
Pop-up engagements are not broad stroke solutions. Instead, they tactically target the users that are on the verge of converting and/or up-sell visitors to take additional actions. Here is a sample list of potential needs to utilize the TMMTargeted Marketing Messages System:
- Flash Sales
- Need Date Targeting
- Site Abandonment Stop Gap
- Book Direct Messaging
- Email / Social Signups
- Dining / Tour Reservations
- Feature or Special Promotion
- Important Notice
Examples of Powerful Engagements
Flash Sale & One Day Sale
Ideal for promoting a flash or same-day sale, this is the perfect way to maximize daily revenue. The message can also be equipped with a countdown timer to promote urgency, this is a great way to keep users on the site while targeting slow periods.
Stop the OTAs from stealing your room bookings! Message your website visitors and tell them they are getting the best available rate when the book directly through your website.
Leave the active window with your cursor to trigger the popup. This demonstrates the abandonment trigger engagement.
Seasonal Promotion or Need Date Targeting
Target the need dates that your hotel experiences by giving your visitors a reason to book. Great when combined with a promotion but could also be used to trigger on traditionally slow booking days.
Amenity or Special Feature Promotion
Promote a strong converting feature or promotion your property has. A great example would be a pet friendly popup that features your pet friendly amenities.
Email Subscription Prompt
Perfect for Thank You pages, and other places when a visitor has already converted. Asking for an incremental conversation has been shown to increase success significantly. This engagement is also great for building email lists!
Drive Dining Reservations
Convert your guests to reserve a table at your restaurant or bar with a targeted popup. Can be integrated with Opentable, Reserve, Yelp, etc. Could also include a special offer for the restaurant to track and drive success.
Facebook Page Link Popup
Another great opportunity for additional engagement is to provide a link to your social platforms to drive likes, engagement, etc. Also a great opportunity to connect with a social media campaign.
Full Screen Notice
Pop up a full page announcement for unique circumstances when you need to directly reach out to every website visitor to display a critical message.
Popular Methods to Trigger Popup
The Targeted Marketing Messages system can selectively target the website visitors that fit the goals of your campaign. Below are some of the conditions that can be used to trigger the engagement.
- Exit Intent (when mouse leaves window)
- Page / URL Dependent
- Time Spent on Page
- Time Spent on Site
- Number of Page Views
- Days of Week & Time of Day
- Device or Browser Dependent
- IP Address
- Entrance Source - Social, Organic, Etc
- Custom Cookie - very open ended
Equip your site with Targeted Marketing Messages
Contact us at Blue Magnet today to start improving your site's conversion rate. Or, if you are already an existing hotel partner, please ask your Digital Marketing Manager for more information