Digital Marketing

Digital Marketing Strategy by Blue Magnet Interactive

At the center of Blue Magnet's holistic marketing approach is Digital Marketing Strategy. Strategy is woven into everything we do to create a strong and unified marketing message for your hotel. Your dedicated Account Manager will work with you to learn your hotel's unique needs and create a personalized eMarketing plan to help attract your ideal guests. From SEO to copywriting, social media to OTA management, Blue Magnet will utilize a variety of online channels to grow your digital presence.

So, What in the World is Digital Marketing Strategy?

Digital Marketing Strategy is infusing your hotel's personality into every element of online marketing to send a unified message to potential guests. Communicating your hotel's message will help to book your target guests, whether they're business or leisure travelers, budgeted or luxury.

Why Does Your Hotel Need Digital Marketing Strategy?

In the same way you wouldn't set off on a road trip without a map, you shouldn't embark on a digital marketing journey without a strategy! The strategy behind digital marketing is what gives it a true purpose and power. While updating individual elements of online marketing may show some increases in overall traffic, it's the way that all the pieces of digital marketing come together that really impacts your overall website performance. It's Blue Magnet's mission to unite all of the online marketing channels with a single message to create the most powerful impact on your website.

What is Blue Magnet’s Approach to Digital Marketing Strategy?

Your dedicated Account Manager will work with you to determine your hotel's unique goals and needs, then implement a digital marketing strategy to help you attract your ideal guests. While any agency can drive additional traffic to your website, Blue Magnet aims to drive more targeted traffic to your website to result in higher conversion rates in addition to higher traffic.

What We Offer

From SEO to OTAs, website optimization to social media, Blue Magnet's holistic online marketing approach will help your hotel grow your digital presence in the way that's right for you. Your customized eMarketing plan can include a wide variety of services:

  • Search Engine Optimization
  • Copywriting and Content Management
  • Local Search Optimization
  • Link Building Strategies
  • Third Party Website Updates
  • OTA Management
  • PPC Strategy Optimization
  • Email Marketing
  • Social Media Management
  • Reporting and Analytics

Contact us if you'd like to develop a strong digital marketing strategy that will connect you with prospective guests and drive bookings for your hotel. We’d love to chat.