We live in the age of social media influencers. Brands across the globe utilize this powerful marketing tool to promote everything from sports drinks to travel to fashion. By understanding the way these influencers work, and by following our methods for engaging with them, your hotel will see increased success on social media and attract more guests.
How do you reach and actually show potential guests that your hotel exists and is the perfect fit for them? The easiest and most concise way is through optimized metadata.
First, a joke: A sandwich walks into a bar. The bartender says, “Sorry, we don’t serve food here.” Ba dum tss.
Corny humor aside, all hoteliers know that food and beverage sales can be a large help in increasing revenue. But how do you overcome the reputation of being “just a hotel bar?” With this guide, you will learn how to increase food and beverage revenue through marketing your hotel bar more effectively.
Has your hotel’s social media fallen flat? Are your engagement rates dropping? Do your posts seem repetitive? If you answered yes to any of these questions, it may be time to freshen up your posts with new content for your audience to interact with.
When doing research on products and travel accommodations, many people turn to the internet or friends for recommendations. Bloggers have become the online best friends we trust with all our product and travel recommendations.
In the digital marketing landscape there are many different options to ensure your hotel website is visible to potential guests. When marketing your website through search engines you can attract a wide variety of potential visitors, all at different stages of making a purchasing decision.
Social Media is all about living in the moment, whether that means sharing a photo of a meal or a selfie at the hottest event in town. Moments are created every second by users, brands, and, most importantly, your competition.
Targeted Facebook ad campaigns can be a great source of revenue for your hotel, especially if you take advantage of big events in your local area by offering guests a special package to entice them to book. Not only do campaigns increase social media visibility, but they can also increase website traffic, and most importantly, drive revenue.
A solid social media strategy is composed of many moving pieces – from honing in on who your target audience is down to the type of content you are publishing on a daily basis.
Imagine this scenario: you are looking for the perfect gift for a friend or family member and furiously searching Google for a present. After a day or two, you notice those same products are now re-appearing as advertisements across the web. Sound familiar?