Why Should Hotels Invest in Social Media

Ask the Experts: Why Should Hoteliers Invest in Social Media?



In 2018, an integral part of your digital marketing strategy should be having an active and engaging presence on social media. In this edition of our blog series, Ask the Experts, I sat down with the Director of Social Media at Blue Magnet Interactive, Stephanie Hilger, to answer client’s FAQs about investing in social media.

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Targeting Gen Z Blog

How to Drive Revenue Through Targeting Generation Z



Most of us remember when our phones became smart. We remember the birth of Facebook and the death of dial up. Imagine having all of this technology already at your fingertips from childhood. That is how Generation Z knows the world and it has shaped their buying habits, the way they engage on social media, and their travel needs.

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On Page Ranking Factors Blog

On-Page Ranking Factors Hotels Need to Optimize For Great Results



Let’s break down a quick scenario. You are a hotel owner and you just spent a lot of money to create a well designed independent website. You have invested a significant amount of time and effort making sure your hotel is the best one in your area, but for some reason you are not getting noticed by search engines like Google, Bing, or Yahoo. What can you do?

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