Digital Marketing Blog
The Most Important Hotel Distribution Channels and Which Distribution Channel Drives Results Fastest

Where to Invest Your 2024 Hotel Marketing Budget: Strategies for an Unbeatable Online Presence
The landscape of the hotel industry in 2024 is evolving rapidly, with an unmistakable tilt towards the digital sphere. From the undying power of social

Why Continuous Learning Is Essential To Your Hotel's Success
Plain and simple, change is constant – when it comes to both digital marketing and the world around us. Your hotel guests change constantly and

How Paid Media Can Help Your Hotel Compete Intelligently
Every hotelier inevitably runs into a period where bookings are lower than they would like for them to be. One popular strategy to help out

Powerful Digital Marketing Metrics Hoteliers Should Pay Attention To
As a hotelier you are tasked with many responsibilities, including overseeing day-to-day operations, managing staff members, and ensuring that your guests have a positive experience

The Future of Search Engine Results
Google’s goal is to bring users more relevant results quickly. Google AI is constantly analyzing how users are searching and the way searches are phrased

Mismanaging Your Social Channels Could Be Hurting Your Hotel
It is vital to keep your social media accounts healthy to ensure maximum visibility as well as drive revenue for your hotel. When a channel

How Effective Social Media Listening Can Improve Account Performance
Are you ready to take your hotel social media to the next level? In this day in age, it is probable that your hotel has

How to Increase Hotel Direct Bookings
The online travel marketplace is cluttered and can be a confusing place for travelers. From online travel agencies to search engine result pages changing to

How to Fix Mobile Issues in 2020: Solve Improper Mobile Optimization
Back in 2013 when we first discussed “crimes against mobility,” mobile traffic was on the rise but not yet the intensive, everyday use we see

2020 Hotel Web Design Trends and Why We Won't Need Them Much Longer
Chances are, if you are reading this blog you have an interest in staying on top of ongoing trends, keeping a pulse on what is

2020 Social Media Marketing Trends
In the ever-changing social media landscape, it is always important to stay on top of the latest trends. The second you look away from your

How Hotels Can Use Social Media To Rank Higher In Search Engines
Can being active on social media help you rank higher?