In 2018, an integral part of your digital marketing strategy should be having an active and engaging presence on social media. In this edition of our blog series, Ask the Experts, I sat down with the Director of Social Media at Blue Magnet Interactive, Stephanie Hilger, to answer client’s FAQs about investing in social media.
Most of us remember when our phones became smart. We remember the birth of Facebook and the death of dial up. Imagine having all of this technology already at your fingertips from childhood. That is how Generation Z knows the world and it has shaped their buying habits, the way they engage on social media, and their travel needs.
Email, and email marketing, is not dead. Please stop writing think pieces planning its premature funeral.
In fact, email marketing has still got serious spunk. It continues to report high ROI on a consistent basis.
Keyword research lays the foundation of aligning your SEO strategy with your hotel’s revenue goals. You want to identify keywords that fit in to the three phases of the Search Funnel – awareness, consideration, and action in order to capture your audience in each stages.
In this post, Blue Magnet will explain the complicated world of secure web browsing, outline the benefits of transferring your site to HTTPS, and tell you how to acquire and install an SSL certificate. While the post may get technical for a minute, it will also help you to futureproof your website in the rapidly evolving digital landscape.
(originally published August 2014, this post has been updated June 2018 to reflect current information)
My colleague and I had the pleasure of attending 2014 WeddingWire World Chicago on behalf of Blue Magnet Interactive. The event educated vendors about different strategies for successfully marketing their wedding business online.
Those new to digital marketing and search engine optimization (SEO) often ask, “What is the point of a landing page?” A landing page is a page on your website designed to bring searchers onto your site. The purpose of a landing page is to bring relevant web traffic to your website.
The Local SEO landscape has seen significant changes over the past decade and in 2018, the old school tactics are no longer moving the needle. This article provides detailed actions for hotels and other businesses in the hospitality industry to optimize for local search.
Let’s break down a quick scenario. You are a hotel owner and you just spent a lot of money to create a well designed independent website. You have invested a significant amount of time and effort making sure your hotel is the best one in your area, but for some reason you are not getting noticed by search engines like Google, Bing, or Yahoo. What can you do?