Investing in professional, high-quality images play an integral role in providing your prospective guests with a positive user experience and will support your call for them to book their stay at your property. The importance of grabbing your website visitors attention is crucial and leveraging outstanding images will encourage visitors to stay on your website and learn more about your hotel.
New hotels are being built every day, making it increasingly difficult to stand out. While it is crucial to create dynamic content across your social media channels to compete, utilizing the features offered by these channels has become increasingly important.
Rebranding your restaurant is an exciting undertaking. The transition is a vital time when you can retain and gain revenue based on how you handle your digital marketing.
Google’s mobile-first indexing was promised several years ago, had a small roll-out in 2018, and on July 1st, 2019 every website will be indexed by this standard. The impact of this change has the potential of improving organic search traffic for the sites that designed well for mobile or sending sites to the bottom of the heap.
Every day Google releases at least one update to improve the search results returned to users, essentially ensuring when you Google something, the results that pop up make sense, are helpful, provide quality content, and lead to trustworthy sources.
In this day in age, it is no secret businesses need to invest time and money into maintaining a presence on social media to grow and build relationships with existing customers.
Blue Magnet often refers to good SEO and digital marketing as taking care of a garden. You can not just plant a tomato plant, walk away, and expect to see red tomatoes growing on its limbs the next day. You need to plant it in an area of the yard with plenty of sunlight, build a fence to protect it from hungry critters, and water it daily.
As a hotelier, you have undoubtedly heard tales of hotels (perhaps your own!) being sued for their website’s non-compliance with the Americans with Disabilities Act (ADA).
Whether your hotel just opened or has been around for years, change happens! Newer hotels need to spread awareness of their property to both potential guests and the community. Older properties will, more than likely, go through renovations to keep up-to-date or may temporarily close down.
Metasearch is not a new concept. In fact, the concept and implementation of metasearch dates back to the mid-nineties with websites/engines such as SearchSavvy, MetaCrawler, and Hotbot.