A strong social media presence allows hotels to connect with potential guests worldwide, showcase the type of experience they will have and hospitality they will receive during their stay, and is a vital aspect for successful digital marketing.
Keyword research is always the first step in determining your search engine optimization (SEO) strategy. It may seem like an easy step, but there are actually quite a few details and insights that should not be overlooked. By avoiding these common mistakes, you can launch a successful SEO campaign that drives traffic (and revenue) for your hotel.
Romance packages are a staple of hotels everywhere. They offer couples a stress-free vacation with the romantic details already arranged for them.
Blue Magnet is honored to share our latest achievement, thanks to our design and development work on a recent site build.
Imagine for a moment your hotel website is not getting the amount of reservations you expect. You and your staff need more guests to come in and there are fewer reservations being created by your website. Maybe your website gets plenty of traffic, but if it is not generating reservations, then it is not doing its job.
There comes a point in every hoteliers’ time when a major shift happens on property and actions must be taken to ensure the success of the business. Whether that shift be technological advancements, local influences, or market changes, a properly executed paid social media campaign can shift the tide for your website’s traffic.
In today’s age, consumers are constantly being served advertisements. From traditional print advertising to social media paid advertising, a lot of information is being shared and, if not being presented in an engaging manner, then being ignored. With so much noise out there, how do you get your hotel’s message to stand out from the rest?
Succeeding on social media can seem as elusive as winning the lottery, but it is not all about going viral. While seeing the success of brands with high engagement like Starbucks and Buzzfeed can be inspiring, you should be looking to your peers to decide what content works and what does not.
A PPC (pay-per-click) campaign is a form of paid advertising in which a hotel targets a keyword to promote their website to a specific set of users.
When IHOP temporarily changed its name to IHOb, the internet lost their minds.
No matter your reaction to the change, you cannot deny the strategy was pure genius.