How Paid Media Can Help Your Hotel Compete Intelligently Blog

How Paid Media Can Help Your Hotel Compete Intelligently

Every hotelier inevitably runs into a period where bookings are lower than they would like for them to be. One popular strategy to help out during these need periods is paid media campaigns. Also known as paid ads or pay per click (PPC) ads, these campaigns allow hotels to put themselves in front of potential guests during the early stages of their decision-making process.

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Powerful Digital Marketing Metrics Hoteliers Should Pay Attention To Blog

Powerful Digital Marketing Metrics Hoteliers Should Pay Attention To

As a hotelier you are tasked with many responsibilities, including overseeing day-to-day operations, managing staff members, and ensuring that your guests have a positive experience at your hotel. Digital marketing may not always be at the top of your mind, but you are a smart, business savvy professional and you have decided to work with a team of experts who have the knowledge to help your hotel achieve its goals.

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The Future of Search Engine Results Blog

The Future of Search Engine Results

Google’s goal is to bring users more relevant results quickly. Google AI is constantly analyzing how users are searching and the way searches are phrased might invoke a different result. As Google gets smarter, algorithms like Hummingbird and BERT are implemented to efficiently understand what users need.

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How Hoteliers Can Learn From Their Guests Blog

How to Increase Hotel Direct Bookings

The online travel marketplace is cluttered and can be a confusing place for travelers. From online travel agencies to search engine result pages changing to big brands saying, “book direct and save more,” how is a traveler to know where to make their purchase when looking for a hotel?

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Blog Image- 2020 hotel web design trends & why we don't need them much longer

2020 Hotel Web Design Trends
and Why We Won’t Need Them Much Longer

Chances are, if you are reading this blog you have an interest in staying on top of ongoing trends, keeping a pulse on what is modern and fresh, and most importantly, are looking to gain insight into anything that will give you a leg up on the competition. Lucky for you, you are about to get a breakdown of actionable information that can make a huge difference for your hotel website as we progress into this year.

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2020 social media marketing trends

2020 Social Media Marketing Trends

In the ever-changing social media landscape, it is always important to stay on top of the latest trends. The second you look away from your feed, a new hashtag appears, a news story has splashed the pages, or a meme has become outdated. Being at the forefront of what is new enables you to keep your hotel’s content fresh, keep your followers entertained, and hopefully, encourage engagement.

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