In this day in age, it is no secret businesses need to invest time and money into maintaining a presence on social media to grow and build relationships with existing customers.
Blue Magnet often refers to good SEO and digital marketing as taking care of a garden. You can not just plant a tomato plant, walk away, and expect to see red tomatoes growing on its limbs the next day. You need to plant it in an area of the yard with plenty of sunlight, build a fence to protect it from hungry critters, and water it daily.
As a hotelier, you have undoubtedly heard tales of hotels (perhaps your own!) being sued for their website’s non-compliance with the Americans with Disabilities Act (ADA).
Whether your hotel just opened or has been around for years, change happens! Newer hotels need to spread awareness of their property to both potential guests and the community. Older properties will, more than likely, go through renovations to keep up-to-date or may temporarily close down.
Metasearch is not a new concept. In fact, the concept and implementation of metasearch dates back to the mid-nineties with websites/engines such as SearchSavvy, MetaCrawler, and Hotbot.
Email marketing is a powerful tool in your digital marketing arsenal.
Influencer Marketing has been making quite a buzz lately. Not only is it a great way to get your brand in front of a wide audience but it also fits very seamlessly into your holistic digital marketing plan.
When it comes to directing high-value traffic to your website, a strategic, well-planned pay per click (more commonly known as PPC) campaign can do incredible things to help you achieve your goals.
We live in the age of social media influencers. Brands across the globe utilize this powerful marketing tool to promote everything from sports drinks to travel to fashion. By understanding the way these influencers work, and by following our methods for engaging with them, your hotel will see increased success on social media and attract more guests.
How do you reach and actually show potential guests that your hotel exists and is the perfect fit for them? The easiest and most concise way is through optimized metadata.