The meat of a pay-per-click campaign happens in the brainstorming room. If you lay a solid foundation of goals, a target audience, and a marketing message ahead of time, you will be in great shape to design the most advantageous Adwords campaign for your hotel or other business.
Is it possible to pinpoint the exact time of day to post on social media to yield higher levels of engagement?
For this edition of our blog series, Ask the Experts, we are discussing what digital marketing is and what digital strategy means for hotels with Blue Magnet’s Director of Digital Strategy, Karie Miller, and Senior Digital Marketing Manager Nicole Poggensee.
After your homepage, few things make as big of an impression for your hotel’s website quite like your niche SEO landing pages. They are the digital face of your hotel, the first introduction potential guests have when researching properties, and, by extension, the first impressions people get before visiting your property.
Mark Zuckerberg’s announcement lays a foundation for how Facebook’s News Feed will operate in 2018. The change? Less organic content from businesses, brands, and media and more content that encourages meaningful interactions between users.
Marketers have been preaching the importance of video on social media for quite some time now; the proof is in the pudding that users prefer live video content to reading a social media update.
When the excitement of the holiday season has worn off, Chicagoans (and most midwesterners) are left to face the darkness of winter without the general air of cheer for a minimum of three more months.
Each month you hear from one of Blue Magnet’s awesome digital marketing team members on a status call, via email, or during a quick phone chat.
In December 2017, the big brains at Google owned up to a fairly major organic search algorithm update: Google essentially doubled the acceptable length of meta descriptions in the SERPs.
How do you measure social media success? Which metric is even more important than how many likes your Facebook Page has or how many followers your Twitter or Instagram accounts boast? Engagement! After all, what good are thousands and thousands of followers if they are not reacting to your content?