When IHOP temporarily changed its name to IHOb, the internet lost their minds.
No matter your reaction to the change, you cannot deny the strategy was pure genius.
This is a guest post written by Chris Johnson of Fillmore Hospitality and is a part of our effort to present the hoteliers’ point-of-view of digital marketing.
A successful digital marketing plan for your hotel in 2019 needs to be centered around your guests, potential guests, past guests, meeting planners, followers, clients, Millennials, Baby Boomers, and Gen X.
With the return of budget season, the uneasy feeling of making decisions regarding hotel marketing budgets begins to aggravate hoteliers.
Group bookings drive large, predictable increments of revenue for hotels, but not all hotel websites successfully target this lucrative business. Just because your hotel website does a stellar job driving transient bookings does not necessarily mean it is optimized for room block conversions. If you are looking to increase group booking revenue for your hotel, take advantage of Blue Magnet’s actionable guide for optimizing your room blocks funnel!
It is weird, it is off-beat, but let’s talk about geek culture and what you can do to tap into this niche world to bring in more business to your hotel, shall we?
In 2018, an integral part of your digital marketing strategy should be having an active and engaging presence on social media. In this edition of our blog series, Ask the Experts, I sat down with the Director of Social Media at Blue Magnet Interactive, Stephanie Hilger, to answer client’s FAQs about investing in social media.
Most of us remember when our phones became smart. We remember the birth of Facebook and the death of dial up. Imagine having all of this technology already at your fingertips from childhood. That is how Generation Z knows the world and it has shaped their buying habits, the way they engage on social media, and their travel needs.
Email, and email marketing, is not dead. Please stop writing think pieces planning its premature funeral.
In fact, email marketing has still got serious spunk. It continues to report high ROI on a consistent basis.
Keyword research lays the foundation of aligning your SEO strategy with your hotel’s revenue goals. You want to identify keywords that fit in to the three phases of the Search Funnel – awareness, consideration, and action in order to capture your audience in each stages.
In this post, Blue Magnet will explain the complicated world of secure web browsing, outline the benefits of transferring your site to HTTPS, and tell you how to acquire and install an SSL certificate. While the post may get technical for a minute, it will also help you to futureproof your website in the rapidly evolving digital landscape.