Blue Magnet Interactive is honored to have our hospitality digital marketing blog named one of the Top 25 Essential Hospitality Blogs by ManagerSkills.org. Our team has worked hard over the past ten years to craft a unique voice for our writing, so it is exciting to see our work recognized in various publications such as this.
If you are like other hoteliers, you might not be focused on your website. Between managing budgets and team members, keeping guests satisfied, and day-to-day operations, websites are often one of the last things on hoteliers’ minds.
When booking a getaway or business trip, travelers always consider the voices of their peers when selecting where to rest their head each night.
The landscape of digital marketing overwhelms many people with acronyms and jargon. The digital marketing industry evolves and creates new ways to market to potential guests. PPC (Pay Per Click) provides an innovative solution for our clients to target new guests.
The social media landscape is ever changing but engagement continues to be a top key performance indicator for hoteliers. Hospitality is a highly competitive industry and the market is oversaturated, making it hard to capture highly engaged consumers online.
Email marketing is an excellent and efficient way to connect with and spread a message to an audience. In the hospitality industry, email marketing can be used to communicate with current, loyal, and potential guests.
As a twenty-something, the changing of the seasons is made more poignant not by the freezing temperatures of Chicago, but by the changing content of my social media feeds.
Twitter is a fast-paced, never-ending stream of information, and if you are not tapped into that stream, you will miss out on important conversations and opportunities to grow your following.
What would happen if you re-branded a hotel’s event room as a unique venue – completely separate from the hotel brand? Could the event space compete with boutique venues?
Creating engaging content on Twitter (and getting your message across is 140 characters or less) is only one piece of the puzzle. Monitoring and measuring the performance of your Tweets is the ultimate key to success.