Blue Magnet Interactive sent five of their team members to Chicago’s largest content marketing conference, Content Jam, where they learned countless content marketing tips and tricks.
When was the last time you evaluated your social media performance? If it was more than a year ago, or even more than a quarter ago, then there is no time like the present to give your channels a check-up.
Search engine optimization gets written about as a very complex, intricate marketing concept which then creates a high expectation for the results SEO produces. The last thing we want to do is imply SEO is not complex or minimize the expectations of what SEO can do, but we do want to communicate the concept that SEO is really doing only one thing for a website: bringing in more traffic. Traffic, users, site visitors, potential guests, or whatever label you have chosen to apply to the people who come to your website through organic search, are the result of SEO.
Hosting events at your hotel can be an excellent way to attract potential guests and boost engagement with your current followers. No matter the event, Blue Magnet has a sure-fire plan to ensure maximum visibility and engagement.
Some hotels are cookie-cutter. Most are not. Think about your hotel right now. It has a unique space – perhaps the restaurant with the best burgers the town has ever tasted, or the event venue features jaw-dropping skyline views unlike anything else in the city. It is a standalone spot that would draw in customers even if the hotel never existed… but no one knows about it.
When discussing Pay Per Click (PPC) strategy with a client, our team is often asked, “Why are we bidding on our hotel’s name? We should be appearing at the top of search results organically.”
Every hotel has the dreaded and unavoidable period where bookings slow down and revenue drops. This low booking period varies depending on the hotel. Every hotel, though, has a slow season to contend with.
Mobile devices have been a disruptive factor in many industries — and the travel industry is no different. Your hotel website has been evolving for decades to stay abreast of constant shifts in technology, including today’s smartphones.
It is important to look at your competitors in order to know two things:
- What digital marketing strategies have other hotels implemented that your property has not?
- Are you doing better than the competition on certain digital channels?
New ideas from scoping out other digital marketing strategies may complement your existing plans or give confidence in your current choices.
Hotels looking to optimize their social media return on investment should be investing in organic and paid social media. For maximum return on investment potential, both strategies should be controlled under the same roof.