Back in 2013 when we first discussed “crimes against mobility,” mobile traffic was on the rise but not yet the intensive, everyday use we see today.
Chances are, if you are reading this blog you have an interest in staying on top of ongoing trends, keeping a pulse on what is modern and fresh, and most importantly, are looking to gain insight into anything that will give you a leg up on the competition. Lucky for you, you are about to get a breakdown of actionable information that can make a huge difference for your hotel website as we progress into this year.
In the ever-changing social media landscape, it is always important to stay on top of the latest trends. The second you look away from your feed, a new hashtag appears, a news story has splashed the pages, or a meme has become outdated. Being at the forefront of what is new enables you to keep your hotel’s content fresh, keep your followers entertained, and hopefully, encourage engagement.
Can being active on social media help you rank higher?
What a proud year this has been! 2019 was a year of strengthening our roots – recognizing what aspects of Blue Magnet define us and nurturing them to make the company stronger. It was a year of watching employees grow into new roles, traveling across the country to visit our hotel partners, and resurrecting Blue Magnet traditions we almost forgot.
Keeping up with the constant change in styles and formats within web design can be difficult, but it does not have to be.
There are a lot of exciting digital marketing trends to be aware of in 2020. It is even more exciting to see how you can incorporate these tactics in your marketing strategy. We are reviewing which online trends hoteliers and marketers as a whole, should stay on top of.
A brief look at your current Google Analytics set up can tell you plenty about your website. More specifically, it can tell you if you are doing something right. The ultimate goal of any hotelier with an online presence is to attract web traffic from multiple sources and convert them into guests.
When reduced to its simplest form, most hoteliers want their digital marketing efforts to achieve one primary goal for their property: increase profitable direct bookings. To achieve this goal, hoteliers need not only boost their brand’s visibility online (awareness) but they also need to then convert those visitors into customers (conversion).
Congratulations, you are building a new website! This is an exciting time where you will be making important decisions on how to best represent your hotel online. While making sure your website looks and functions well in its design is significant, your website’s content is an integral part of the new site’s success.