It is important to look at your competitors in order to know two things:
- What digital marketing strategies have other hotels implemented that your property has not?
- Are you doing better than the competition on certain digital channels?
New ideas from scoping out other digital marketing strategies may complement your existing plans or give confidence in your current choices.
Hotels looking to optimize their social media return on investment should be investing in organic and paid social media. For maximum return on investment potential, both strategies should be controlled under the same roof.
Direct bookings consistently coming straight from your hotel’s website— sounds like quite the dream. Unfortunately, more often than not, this is not always the reality of the situation.
If you are not sending out email marketing blasts, you could be missing out on a good chunk of potential revenue.
For one reason or another, a surprising number of hotels do not have the robust email subscriber lists they should, and hoteliers find themselves in a pickle of needing to double their email marketing lists immediately.
The hospitality industry has always valued the relationship with your guests. However, your hotel’s relationship and engagement with guests can have its ups and downs, especially in the realm of marketing. Uninhibited by algorithms, email marketing presents a unique opportunity to engage with your guests when they are away from your property.
We are only seven months into 2019 and budget season is upon us again. Sigh. While it is a long process, it is important to make the best decisions with your marketing dollars in 2020, especially when it comes to digital.
Today a lot of our purchasing decisions are influenced by the internet. Potential guests to your hotel are seeing more information about your property from more sources than ever. Your hotel’s online reputation plays a significant role in whether a potential guest makes a reservation with you or your competition.
Investing in professional, high-quality images play an integral role in providing your prospective guests with a positive user experience and will support your call for them to book their stay at your property. The importance of grabbing your website visitors attention is crucial and leveraging outstanding images will encourage visitors to stay on your website and learn more about your hotel.