It is vital to keep your social media accounts healthy to ensure maximum visibility as well as drive revenue for your hotel. When a channel is mismanaged, it not only hurts your brand, but can also deter guests from booking.
Are you ready to take your hotel social media to the next level? In this day in age, it is probable that your hotel has a Facebook presence. Your property may even have an account on Instagram and Twitter. Your team, or an agency partner, posts content on a regular basis and responds to comments and messages. Piece of cake, right?
The online travel marketplace is cluttered and can be a confusing place for travelers. From online travel agencies to search engine result pages changing to big brands saying, “book direct and save more,” how is a traveler to know where to make their purchase when looking for a hotel?
Back in 2013 when we first discussed “crimes against mobility,” mobile traffic was on the rise but not yet the intensive, everyday use we see today.
Chances are, if you are reading this blog you have an interest in staying on top of ongoing trends, keeping a pulse on what is modern and fresh, and most importantly, are looking to gain insight into anything that will give you a leg up on the competition. Lucky for you, you are about to get a breakdown of actionable information that can make a huge difference for your hotel website as we progress into this year.
In the ever-changing social media landscape, it is always important to stay on top of the latest trends. The second you look away from your feed, a new hashtag appears, a news story has splashed the pages, or a meme has become outdated. Being at the forefront of what is new enables you to keep your hotel’s content fresh, keep your followers entertained, and hopefully, encourage engagement.
Can being active on social media help you rank higher?
What a proud year this has been! 2019 was a year of strengthening our roots – recognizing what aspects of Blue Magnet define us and nurturing them to make the company stronger. It was a year of watching employees grow into new roles, traveling across the country to visit our hotel partners, and resurrecting Blue Magnet traditions we almost forgot.
Keeping up with the constant change in styles and formats within web design can be difficult, but it does not have to be.
There are a lot of exciting digital marketing trends to be aware of in 2020. It is even more exciting to see how you can incorporate these tactics in your marketing strategy. We are reviewing which online trends hoteliers and marketers as a whole, should stay on top of.