In December 2017, the big brains at Google owned up to a fairly major organic search algorithm update: Google essentially doubled the acceptable length of meta descriptions in the SERPs.
How do you measure social media success? Which metric is even more important than how many likes your Facebook Page has or how many followers your Twitter or Instagram accounts boast? Engagement! After all, what good are thousands and thousands of followers if they are not reacting to your content?
This year we will see the evolution of some already existing trends, as well as the introduction of some brand new changes that are taking the social space by storm.
Although Social Media trends change like the tides, Facebook consistently remains at the head of the pack among platforms.
It is no secret mobile search has become more popular over the past decade. With the popularity of smartphones and mobile devices there has been a noticeable and consistent increase of time spent online with these devices over the past ten years.
Social media has become fully integrated into the marketing mix for businesses as having a presence on each social media channel has become necessary for every business.
I find very little value in trying to predict the future, but there is something about the beginning of a new year that brings out the crystal balls and tea leaves in all of us. We all want to prove our expertise by predicting new SEO trends.
Wistful images of friends abroad often fill up my Instagram feed. Beautiful shots of beaches and amazing photos of historic architecture make me long to hop on a plane, especially when the cold of a Chicago winter hits. Honestly, I am often perfect bait for hoteliers to highlight their city, and by extension their hotel, as I scroll through the dream stage of trip planning.
2017 proved to be quite the adventure, filled with challenges and victories at every turn. But before we conclude 2017’s riveting tale and embark on our new 2018 story, let’s take a minute to reflect back on some of Blue Magnet’s most prominent memories from the past year – and there’s been a lot.
When you review the SEO performance of your hotel’s website, are you happy with the results? If you are failing to rank for many of your targeted keywords, the source of your issues may be thin on-page content. In order to achieve a successful digital marketing strategy, thin and weak content must be avoided at all cost and improved wherever it exists.