Plain and simple, change is constant – when it comes to both digital marketing and the world around us. Your hotel guests change constantly and so do their wants and needs. Ensuring that your hotel evolves along with your guests and paying attention to detail can pay huge dividends in the hospitality industry.
Every hotelier inevitably runs into a period where bookings are lower than they would like for them to be. One popular strategy to help out during these need periods is paid media campaigns. Also known as paid ads or pay per click (PPC) ads, these campaigns allow hotels to put themselves in front of potential guests during the early stages of their decision-making process.
As a hotelier you are tasked with many responsibilities, including overseeing day-to-day operations, managing staff members, and ensuring that your guests have a positive experience at your hotel. Digital marketing may not always be at the top of your mind, but you are a smart, business savvy professional and you have decided to work with a team of experts who have the knowledge to help your hotel achieve its goals.
Google’s goal is to bring users more relevant results quickly. Google AI is constantly analyzing how users are searching and the way searches are phrased might invoke a different result. As Google gets smarter, algorithms like Hummingbird and BERT are implemented to efficiently understand what users need.
It is vital to keep your social media accounts healthy to ensure maximum visibility as well as drive revenue for your hotel. When a channel is mismanaged, it not only hurts your brand, but can also deter guests from booking.
Are you ready to take your hotel social media to the next level? In this day in age, it is probable that your hotel has a Facebook presence. Your property may even have an account on Instagram and Twitter. Your team, or an agency partner, posts content on a regular basis and responds to comments and messages. Piece of cake, right?
The online travel marketplace is cluttered and can be a confusing place for travelers. From online travel agencies to search engine result pages changing to big brands saying, “book direct and save more,” how is a traveler to know where to make their purchase when looking for a hotel?
Back in 2013 when we first discussed “crimes against mobility,” mobile traffic was on the rise but not yet the intensive, everyday use we see today.
Chances are, if you are reading this blog you have an interest in staying on top of ongoing trends, keeping a pulse on what is modern and fresh, and most importantly, are looking to gain insight into anything that will give you a leg up on the competition. Lucky for you, you are about to get a breakdown of actionable information that can make a huge difference for your hotel website as we progress into this year.
In the ever-changing social media landscape, it is always important to stay on top of the latest trends. The second you look away from your feed, a new hashtag appears, a news story has splashed the pages, or a meme has become outdated. Being at the forefront of what is new enables you to keep your hotel’s content fresh, keep your followers entertained, and hopefully, encourage engagement.