Digital Marketing Blog
Why Continuous Learning Is Essential To Your Hotel's Success
Plain and simple, change is constant – when it comes to both digital marketing and the world around us. Your hotel guests change constantly and so do their wants and needs. Ensuring that your hotel evolves along with your guests and paying attention to detail …
How Digital Marketing Supports Rebranding Your Hotel Restaurant
Rebranding your restaurant is an exciting undertaking. The transition is a vital time when you can retain and gain revenue based on how you handle
Is Your Hotel Website Ready for Mobile-first Indexing?
Google’s mobile-first indexing was promised several years ago, had a small roll-out in 2018, and on July 1st, 2019 every website will be indexed by
E-A-T Like a King with these Content Tips for Hoteliers
Every day Google releases at least one update to improve the search results returned to users, essentially ensuring when you Google something, the results that
5 Reasons Why You Can’t Place an ROI on Social Media
In this day in age, it is no secret businesses need to invest time and money into maintaining a presence on social media to grow
Tidy Up Your Hotel’s Digital Marketing Channels so they Spark Joy
Blue Magnet often refers to good SEO and digital marketing as taking care of a garden. You can not just plant a tomato plant, walk
How To Ensure Your Hotel Website Is ADA Compliant
As a hotelier, you have undoubtedly heard tales of hotels (perhaps your own!) being sued for their website’s non-compliance with the Americans with Disabilities Act
How to Turn Hotel Updates into a Story on Social
Whether your hotel just opened or has been around for years, change happens! Newer hotels need to spread awareness of their property to both potential
The Importance of Metasearch for Hotels Today
Metasearch is not a new concept. In fact, the concept and implementation of metasearch dates back to the mid-nineties with websites/engines such as SearchSavvy, MetaCrawler,
Basic Dos and Don'ts to Jumpstart Your Email Marketing
Email marketing is a powerful tool in your digital marketing arsenal.
Tips for Successfully Pitching to Influencers
Influencer Marketing has been making quite a buzz lately. Not only is it a great way to get your brand in front of a wide
Metrics To Follow For A Successful PPC Campaign
When it comes to directing high-value traffic to your website, a strategic, well-planned pay per click (more commonly known as PPC) campaign can do incredible
5 Effective Steps to Market Your Hotel Using Social Media Influencers
We live in the age of social media influencers. Brands across the globe utilize this powerful marketing tool to promote everything from sports drinks to
