Digital Marketing Blog
Why Continuous Learning Is Essential To Your Hotel's Success
Plain and simple, change is constant – when it comes to both digital marketing and the world around us. Your hotel guests change constantly and so do their wants and needs. Ensuring that your hotel evolves along with your guests and paying attention to detail …
Metadata Matters to Your Digital Marketing
How do you reach and actually show potential guests that your hotel exists and is the perfect fit for them? The easiest and most concise
How to Increase Hotel Restaurant and Bar Revenue through Community and Marketing
First, a joke: A sandwich walks into a bar. The bartender says, “Sorry, we don’t serve food here.” Ba dum tss. Corny humor aside, all
5 Content Ideas to Spice Up Your Social Media in 2019
Has your hotel’s social media fallen flat? Are your engagement rates dropping? Do your posts seem repetitive? If you answered yes to any of these
Why Your Hotel Needs Blogger Outreach as Part of Your Holistic Marketing Plan
When doing research on products and travel accommodations, many people turn to the internet or friends for recommendations. Bloggers have become the online best friends
SEO vs. PPC Which is Right for You?
In the digital marketing landscape there are many different options to ensure your hotel website is visible to potential guests. When marketing your website through
Why Does My Hotel Need A Social Media Manager?
Social Media is all about living in the moment, whether that means sharing a photo of a meal or a selfie at the hottest event
How to Drive Revenue Through Targeted Facebook Ad Campaigns
Targeted Facebook ad campaigns can be a great source of revenue for your hotel, especially if you take advantage of big events in your local
3 Ways to Encourage User Generated Content from Guests
A solid social media strategy is composed of many moving pieces – from honing in on who your target audience is down to the type
Hotelier's Basic Guide To Remarketing: From Bounce to Bookings
Imagine this scenario: you are looking for the perfect gift for a friend or family member and furiously searching Google for a present. After a
Improve Your Hotel’s Social Media Performance With #Hashtags
#Hashtags are seen everywhere these days. If you are actively posting content on social media without hashtags, they could be the missing piece in your
The Quick Guide to Gaining More Email Subscribers at Your Hotel
Growing your hotel’s email list can be difficult. While cultivating quality subscribers over a disengaged mass quantity should still be a priority, you may be
Does Your Website Stink? These Six Factors Will Tell You
Every now and then you are going to need to take a step back, look at your website objectively, and determine what is working and
