Digital Marketing Blog
Why Continuous Learning Is Essential To Your Hotel's Success
Plain and simple, change is constant – when it comes to both digital marketing and the world around us. Your hotel guests change constantly and so do their wants and needs. Ensuring that your hotel evolves along with your guests and paying attention to detail …
5 Digital Marketing Trends Hoteliers Need to Know In 2020
There are a lot of exciting digital marketing trends to be aware of in 2020. It is even more exciting to see how you can
A Guide to Improving Your Website’s Conversion Rate
A brief look at your current Google Analytics set up can tell you plenty about your website. More specifically, it can tell you if you
The Dual-Strategy Approach To Drive Direct Bookings To Your Hotel Website
When reduced to its simplest form, most hoteliers want their digital marketing efforts to achieve one primary goal for their property: increase profitable direct bookings.
A Complete Guide on Building Epic Content Into Your New Website for More Visitors
Congratulations, you are building a new website! This is an exciting time where you will be making important decisions on how to best represent your
Six Ways to Improving Your Hotel’s SEO Ranking
You have taken beautiful photographs of your property, written thoughtful descriptions about your rooms, and created a website to tell guests about your hotel. After
Content Jam 2019: Blue Magnet's Recap
Blue Magnet Interactive sent five of their team members to Chicago’s largest content marketing conference, Content Jam, where they learned countless content marketing tips and
How to Evaluate Your Hotel’s Social Media Performance
When was the last time you evaluated your social media performance? If it was more than a year ago, or even more than a quarter
Increase Traffic with Our Local SEO for Hotels Guide
Search engine optimization gets written about as a very complex, intricate marketing concept which then creates a high expectation for the results SEO produces. The
How to Create A Powerful Strategy for Social Media Event Promotion
Hosting events at your hotel can be an excellent way to attract potential guests and boost engagement with your current followers. No matter the event,
Microsites Improve Revenue for Hotel Restaurants, Event Venues, and More
Some hotels are cookie-cutter. Most are not. Think about your hotel right now. It has a unique space – perhaps the restaurant with the best
Bidding On Your Own Brand Name In Google Ads
When discussing Pay Per Click (PPC) strategy with a client, our team is often asked, “Why are we bidding on our hotel’s name? We should
Fuel Revenue and Fill Need Dates With Paid Social Media Campaigns
Every hotel has the dreaded and unavoidable period where bookings slow down and revenue drops. This low booking period varies depending on the hotel. Every
