Digital Marketing Blog
Why Continuous Learning Is Essential To Your Hotel's Success
Plain and simple, change is constant – when it comes to both digital marketing and the world around us. Your hotel guests change constantly and so do their wants and needs. Ensuring that your hotel evolves along with your guests and paying attention to detail …
Mobile Search and Its Impact on Your Hotel
Mobile devices have been a disruptive factor in many industries — and the travel industry is no different. Your hotel website has been evolving for
How To Size Up Your Hotel's Digital Marketing Competition
It is important to look at your competitors in order to know two things: What digital marketing strategies have other hotels implemented that your property
Maximize Social Media ROI with an Integrated Paid and Organic Strategy
Hotels looking to optimize their social media return on investment should be investing in organic and paid social media. For maximum return on investment potential,
Encourage Direct Bookings Through a Positive User Experience
Direct bookings consistently coming straight from your hotel’s website— sounds like quite the dream. Unfortunately, more often than not, this is not always the reality
How to Boost Your Email Subscribers Using Social Media
If you are not sending out email marketing blasts, you could be missing out on a good chunk of potential revenue.
One Powerful Way To Grow Your Email Marketing List Lightning Fast
For one reason or another, a surprising number of hotels do not have the robust email subscriber lists they should, and hoteliers find themselves in
10 Reasons Why Hotels Need a Video Marketing Agency In 2019
This is a guest post written by Marina Turea of Digital Authority Partners. Video is becoming an increasingly crucial marketing tool and with good reason.
How to Run an Email Re-Engagement Campaign for More Conversions
The hospitality industry has always valued the relationship with your guests. However, your hotel’s relationship and engagement with guests can have its ups and downs,
How to Budget for Hotel Digital Marketing in 2020
We are only seven months into 2019 and budget season is upon us again. Sigh. While it is a long process, it is important to
Why Reputation Management is Important for Your Hotel
Today a lot of our purchasing decisions are influenced by the internet. Potential guests to your hotel are seeing more information about your property from
Add Value to Your Hotel: Invest in Professional Hotel Photography
Investing in professional, high-quality images play an integral role in providing your prospective guests with a positive user experience and will support your call for
Why Your Hotel Should Start Using Instagram Stories
New hotels are being built every day, making it increasingly difficult to stand out. While it is crucial to create dynamic content across your social
