Digital Marketing Blog
Hotel Digital Marketing: The Tangible Benefits of Why You Should Hire an Agency
Microsites Improve Revenue for Hotel Restaurants, Event Venues, and More
Some hotels are cookie-cutter. Most are not. Think about your hotel right now. It has a unique space – perhaps the restaurant with the best
Bidding On Your Own Brand Name In Google Ads
When discussing Pay Per Click (PPC) strategy with a client, our team is often asked, “Why are we bidding on our hotel’s name? We should
Fuel Revenue and Fill Need Dates With Paid Social Media Campaigns
Every hotel has the dreaded and unavoidable period where bookings slow down and revenue drops. This low booking period varies depending on the hotel. Every
Mobile Search and Its Impact on Your Hotel
Mobile devices have been a disruptive factor in many industries — and the travel industry is no different. Your hotel website has been evolving for
How To Size Up Your Hotel's Digital Marketing Competition
It is important to look at your competitors in order to know two things: What digital marketing strategies have other hotels implemented that your property
Maximize Social Media ROI with an Integrated Paid and Organic Strategy
Hotels looking to optimize their social media return on investment should be investing in organic and paid social media. For maximum return on investment potential,
Encourage Direct Bookings Through a Positive User Experience
Direct bookings consistently coming straight from your hotel’s website— sounds like quite the dream. Unfortunately, more often than not, this is not always the reality
How to Boost Your Email Subscribers Using Social Media
If you are not sending out email marketing blasts, you could be missing out on a good chunk of potential revenue.
One Powerful Way To Grow Your Email Marketing List Lightning Fast
For one reason or another, a surprising number of hotels do not have the robust email subscriber lists they should, and hoteliers find themselves in
10 Reasons Why Hotels Need a Video Marketing Agency In 2019
This is a guest post written by Marina Turea of Digital Authority Partners. Video is becoming an increasingly crucial marketing tool and with good reason.
How to Run an Email Re-Engagement Campaign for More Conversions
The hospitality industry has always valued the relationship with your guests. However, your hotel’s relationship and engagement with guests can have its ups and downs,
How to Budget for Hotel Digital Marketing in 2020
Be sure to check out our updated 2024 guide to planning your hotel’s digital marketing budget. ——— We are only seven months into 2019 and