Case Study: Generating Room Nights Through Instagram

chicago city skyline with buckingham fountain, blue magnet logo and case studies text

Challenge

A hotel wanted assistance promoting a special offer they were running.

Solution

Use the client’s $50 Instagram budget to highlight the special offer.

Include offer link, with tracking, in hotel’s Instagram bio for users to click on.

Target leisure travelers, ages 25 – 40.

Results

4,275 Users reached

873 Engagements received

22 Clicks on special offer link

Revenue Generated: $498 from one Instagram post!

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