Case Study: Using a Landing Page To Drive Direct Bookings for a Hotel

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Challenge

A hotel in California wine country wanted to increase direct bookings.

Solution

After initial topic research, created content around ‘Temecula wine event’.

Launched a Temecula wine events page on the site in May 2015.

Results

2,344 Visits started on this page

1,043 Visitors Checked Rate

31 Total Reservations

Direct Bookings* Generated: $8,250

*Assumes 3% of those who checked rate made reservations and the average number of nights booked is 1.8 with an ADR of $150.

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