A hotel in California wine country wanted to increase direct bookings.
After initial topic research, created content around ‘Temecula wine event’.
Launched a Temecula wine events page on the site in May 2015.
2,344 Visits started on this page
1,043 Visitors Checked Rate
31 Total Reservations
Direct Bookings* Generated: $8,250
*Assumes 3% of those who checked rate made reservations and the average number of nights booked is 1.8 with an ADR of $150.