Case Study: Drive Wedding Inquiries to Hotel

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Blue Magnet Interactive

Situation

Our client wanted to use PPC ads to drive wedding inquiries to the independent website and get those website visitors to submit a Request for Proposal.

Task

Create a cross-device ad strategy to target highly relevant wedding-related searches.

Action

Used Google’s Keyword Planner to find historical search volume trends and launched a Weddings PPC campaign via Google Adwords that drove clicks to the independent website. Spent $1,442 in Q1 and Q2 on ads.

Result

Using Google Analytics tracking form on the website, we found the following results from our Weddings PPC campaign in Q1 and Q2 of 2015:

  • Average CPC: $1.30
  • Total Sessions: 1,124
  • RFPs submitted: 29
  • RFP conversion rate: 2.6%
  • RFP cost/conversion: $50.00
  • Estimated ROAS from 1 booked Wedding: 12.87 : 1
  • Estimated ROAS from 2 booked Weddings: 26.74 : 1
Share this post
"I wanted to let you know how much we appreciate your help. You are doing an amazing job and we’ve seen a huge increase of people recognizing our name and interacting with us due to our social media efforts."
Brittany StrosniderMilligan Events
Brittany Strosnider
"Blue Magnet has created a website with user-experience and increased traffic at the core of its strategy."
Jill PorterDirector of Sales,
Holiday Inn Columbia East-Jessup
Jill Porter
"Blue Magnet is the best digital marketing team I have ever had the pleasure of working with."
Chris JohnsonMarketing and Revenue Leader,
Fillmore Hospitality
Chris Johnson
"You guys made me look so good!"
Beverly BrantleyDirector of Sales & Marketing,
Cambria Hotel Southlake DFW North
Beverly Brantley
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