Email Marketing For Hotels
Blue Magnet Interactive creates and manages customized email campaigns for our hospitality partners. Email Marketing services include strategy and campaign management, list management, email template design, mobile optimization, copywriting, conversion optimization, integration, quality assurance, and performance reporting.
By implementing best-in-class email marketing practices, your hotel can grow your business by directly connecting with your customers.
Results-Driven Email Marketing Campaigns
Blue Magnet’s email marketing experts know how to effectively communicate your message to the right audience at the right time. At Blue Magnet we know that every partner has unique marketing goals, which is why each email marketing campaign is approached as a new project, catered to reach those specific goals. Our customized campaigns, engaging content, enticing subject lines, and personal approach make it easy for your hotel to reach guests and improve your business results. Take a look at our email marketing case studies below to see how we've delivered results for partners in the past.
To start effectively sending your message to your target audience and to see improvements in email open rate and conversions, complete the contact form on this page. Once we’ve received your information, a member of our team will reach out to discuss your needs and explain how Blue Magnet will help you reach your digital marketing goals.
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Email has an ability many channels don’t: creating valuable, personal touches – at scale. -David Newman
Blue Magnet's Email Marketing Service
Email Template Design
At the commencement of email marketing services, Blue Magnet will design and develop the concept for your email template, including structural layout, visual elements, and copy blocks. The email design will be tested for quality assurance, ensuring the email displays properly in email platforms.
Campaign Strategy & Management
From initial campaign topic development through campaign execution, your dedicated Blue Magnet email marketing expert will collaborate with you every step of the way to ensure our email strategy is inline with your marketing goals.
Blue Magnet manages and collects new subscribers through our email signup tool on the website. Prior to an email campaign, these new highly-qualified emails contacts will be added to your email list and categorized accordingly. After each email campaign, the email list is optimized to increase performance on future campaigns, removing unsubscribed and inactive users.
Blue Magnet develops enticing copy, subject lines, preview text, and email headers tailored to reach your campaign goals. Best practices include creating new, personalized, and relevant copy for each unique campaign.
Blue Magnet A/B tests subject lines to determine what best drives conversions and enhances copy accordingly to increase your email open rate. Email content is optimized to effectively guide readers to the call-to-action buttons.
Your hotel’s email marketing will be integrated with your website and social media to expand reach and relevancy. By integrating your email campaign with your social media and website, you will enhance your reach beyond the users on your email list.
Email Marketing Case Studies
Using Email Marketing to Drive Direct Sales
Hotel in Georgia wanted to promote their hotel to families as a spring break destination.
Using Email Marketing to Showcase Hotel Changes
A hotel renovated their lobby and wanted to quickly promote the changes to potential guests.
Learn More About BMI's Email Marketing
5 Reasons Why Your Hotel Needs Email Marketing
Email marketing is an efficient way to communicate with current, loyal, and potential guests.
Best Practices to Increase Open Rates with Email Preview Lines
If you currently use email marketing for your business, you’re probably asking: How do I get more people to open my emails?
Scrub, Segment, Send: An Inside Look at Email Marketing Lists
If you currently use email marketing for your business, you know that the number of email subscribers is an important metric