Social Media

Social Media Services by Blue Magnet Interactive

Potential guests are using social media to make travel plans, obtain recommendations from friends, and see what past guests had to say about their experiences. If your social media presence is lacking (or non-existent), you're missing out on a huge piece of the digital marketing pie.

So, What in the World is Social Media?

Social media channels such as Facebook, Twitter, Instagram, and Pinterest connect friends, family, businesses, and brands, making communication completely instantaneous. With unique and innovative features, these rapidly-evolving social media channels give businesses the ability to share content, post about on-going promotions, and engage in direct, real-time dialogue with consumers.

To top it off, social media is ubiquitous in a mobile-dominated society. In fact, not only do users spend more time accessing social media from mobile devices versus desktop, they share information on mobile devices more often as well. Travelers are turning to (and addicted to) social media for inspiration, recommendations, and research. Are you ready to join the conversation?

Why Does Your Hotel Need Social Media?

Having a social media presence is a necessity for business in the 21st century. Social media gives your hotel the opportunity to open a two-way dialogue with potential, current, and past guests to receive valuable feedback and to build a community of loyal and engaged brand enthusiasts. In addition, active management of your social media channels will allow you to showcase what's unique about your hotel, create and maintain brand awareness, and publicly demonstrate your superior customer service. An active presence on Facebook or Twitter can also help your hotel to foster relationships with brand aficionados, position your property as the local area expert, and leverage public relations success.

What is Blue Magnet's Approach to Social Media?

The first step to social success is to determine which social channels will benefit your hotel the most. Once Blue Magnet has determined where your target audience is, our team will work with your property to ensure that your profiles are optimized. We'll ensure that the copy and information is accurate, that your imagery is of the highest quality, and that our strategy is in line with your hotel's goals. From there, Blue Magnet will work to build social relationships by putting together a solid strategy filled with engaging and shareable content.

What We Offer

Blue Magnet's social media marketing services will ensure that your hotel is active and visible in the social sphere. After conducting thorough competitor analysis and extensive local area research, our team will develop a creative content calendar that will position your hotel as the neighborhood expert and will promote hotel packages, events, awards, and anything else that you'd like to share with your audience. Our social media management services include:

  • Optimization and management for Facebook, Twitter, Pinterest, and/or Instagram
  • Regularly scheduled posts featuring engaging copy and strong photography
  • Paid media set-up and management to help your communities grow with quality, engaged followers
  • Brainstorming and developing social media promotions to build brand awareness with a customized campaign structured to increase fan engagement and leverage strong relationships within your online community
  • Social media reflagging to seamlessly assist in reflagging your property's social media channels under a new brand
  • Monthly reports that measure the impact of your social campaigns, the growth of your audience, recaps of published content, conversion rates for paid media

Contact us to see how Blue Magnet can help you to build a strong, dedicated following and to connect with past and potential guests on social media. We’d love to chat.