Blue Magnet's Year in Review: 2019
What a proud year this has been! 2019 was a year of strengthening our roots – recognizing what aspects of Blue Magnet define us and
December 31, 2019
Microsites Improve Revenue for Hotel Restaurants, Event Venues, and More
Some hotels are cookie-cutter. Most are not. Think about your hotel right now. It has a unique space – perhaps the restaurant with the best
October 15, 2019
One Powerful Way To Grow Your Email Marketing List Lightning Fast
For one reason or another, a surprising number of hotels do not have the robust email subscriber lists they should, and hoteliers find themselves in
August 20, 2019
Tidy Up Your Hotel’s Digital Marketing Channels so they Spark Joy
Blue Magnet often refers to good SEO and digital marketing as taking care of a garden. You can not just plant a tomato plant, walk
June 4, 2019
Blue Magnet's Year in Review: 2018
Inspired by the cult classic movie This is Spinal Tap, our motto throughout 2018 was, “Does your digital marketing go up to 11?” From celebrating
December 26, 2018
A Strategic and Actionable Wedding Venue Marketing Guide For Hoteliers
You have a stellar hotel with potential for even more wedding business, but it is not generating the kind of wedding bookings you know it
December 11, 2018
How a Niche Marketing Strategy Increases Your Hotel Revenue
It is weird, it is off-beat, but let’s talk about geek culture and what you can do to tap into this niche world to bring
July 17, 2018
How Do I Start a PPC Campaign for My Hotel?
The meat of a pay-per-click campaign happens in the brainstorming room. If you lay a solid foundation of goals, a target audience, and a marketing
April 17, 2018
One Innovative Way to Increase Hotel Event Bookings Fast
What would happen if you re-branded a hotel’s event room as a unique venue – completely separate from the hotel brand? Could the event space
September 26, 2017
The Story of A Hotel’s Successful Facebook Ad Campaign
My client came to me with a goal: make their landmark hotel known as the central hub for events in the Memphis area and remind
July 5, 2017
