Social media has become fully integrated into the marketing mix for businesses as having a presence on each social media channel has become necessary for every business.
I find very little value in trying to predict the future, but there is something about the beginning of a new year that brings out the crystal balls and tea leaves in all of us. We all want to prove our expertise by predicting new SEO trends.
Wistful images of friends abroad often fill up my Instagram feed. Beautiful shots of beaches and amazing photos of historic architecture make me long to hop on a plane, especially when the cold of a Chicago winter hits. Honestly, I am often perfect bait for hoteliers to highlight their city, and by extension their hotel, as I scroll through the dream stage of trip planning.
2017 proved to be quite the adventure, filled with challenges and victories at every turn. But before we conclude 2017’s riveting tale and embark on our new 2018 story, let’s take a minute to reflect back on some of Blue Magnet’s most prominent memories from the past year – and there’s been a lot.
When you review the SEO performance of your hotel’s website, are you happy with the results? If you are failing to rank for many of your targeted keywords, the source of your issues may be thin on-page content. In order to achieve a successful digital marketing strategy, thin and weak content must be avoided at all cost and improved wherever it exists.
With the exception of your home page, your accommodations page is the most important page on your website. As the bottom of your conversion funnel, an optimized accommodations page is essential to increase room revenue for your hotel.
Every November, Blue Magnet Interactive attends Social Media Week where team members discover tips for becoming better marketers in today’s continually developing digital world. This year’s conference did not disappoint and our social media team had the pleasure of learning best practices and emerging trends from founders, senior marketers, and influencers from a variety of verticals.
Instagram is a treasure trove for user generated images, which will easily showcase your hotel’s personality and charm.
Blue Magnet Interactive is honored to have our hospitality digital marketing blog named one of the Top 25 Essential Hospitality Blogs by ManagerSkills.org. Our team has worked hard over the past ten years to craft a unique voice for our writing, so it is exciting to see our work recognized in various publications such as this.
If you are like other hoteliers, you might not be focused on your website. Between managing budgets and team members, keeping guests satisfied, and day-to-day operations, websites are often one of the last things on hoteliers’ minds.