Email Marketing campaigns have been around for a while in the hotel industry. It may not be the newest or shiniest tool in your marketing mix utility belt, but it has been tried, tested, and proven to be beneficial. Older does not necessarily mean easier, though. There are many tips, tricks, and traps to be mindful of when planning and executing your hotel’s email marketing strategy, particularly in light of new and improved spam filters from popular email clients like Gmail and Outlook.com. Scroll through our Blue Magnet Interactive infographic to learn how to build strong, effective, and meaningful campaigns.
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