Plain and simple, change is constant – when it comes to both digital marketing and the world around us. Your hotel guests change constantly and so do their wants and needs. Ensuring that your hotel evolves along with your guests and paying attention to detail can pay huge dividends in the hospitality industry.

Every hotelier inevitably runs into a period where bookings are lower than they would like for them to be. One popular strategy to help out during these need periods is paid media campaigns. Also known as paid ads or pay per click (PPC) ads, these campaigns allow hotels to put themselves in front of potential […]