This is a guest post written by Marina Turea of Digital Authority Partners. Video is becoming an increasingly crucial marketing tool and with good reason. Online users can not get enough of it, with 85 percent saying they watch or stream video content at least once per month.

The hospitality industry has always valued the relationship with your guests. However, your hotel’s relationship and engagement with guests can have its ups and downs, especially in the realm of marketing. Uninhibited by algorithms, email marketing presents a unique opportunity to engage with your guests when they are away from your property.