Those new to digital marketing and search engine optimization (SEO) often ask, “What is the point of a landing page?” A landing page is a page on your website designed to bring searchers onto your site. The purpose of a landing page is to bring relevant web traffic to your website.

The Local SEO landscape has seen significant changes over the past decade and in 2018, the old school tactics are no longer moving the needle. This article provides detailed actions for hotels and other businesses in the hospitality industry to optimize for local search.