Having a successful social media campaign can boost your hotel’s awareness, increase visits to your site, and ultimately drive engaged followers to book a room. However, getting your hotel’s social media activity off the ground can be challenging and not getting your desired reach and engagement can be frustrating. So, how can you give your hotel’s social media presence an added boost to increase reach without spending ad money? You may not realize this, but your hotel already has social media ambassadors on hand to help your hotel increase social engagement. You see them every day. They are already putting their heart and soul into your hotel’s offline marketing efforts by providing great service on property. Your social media ambassadors are your team. Getting team members involved in your hotel’s social media marketing may sound intimidating or time-consuming at first; however, your hard-working team’s engagement and support can be a crucial factor in obtaining social media success.
Why are your team members the secret ingredient to improving your hotel’s social media performance?
For starters, they most likely are already active on social media sites. Team members that enjoy coming to work and truly love their brand are prone to spreading that adoration on Facebook, Twitter, and other popular networks. Additionally, if someone on your team shares your hotel’s Facebook post, their entire network will be exposed to that post. If someone in their network then shares the Facebook post again, a new pool of Facebook users can now see the post. When your team engages with your brand, they present the opportunity to organically increase your hotel’s reach into a much wider audience.
How do you get your team involved in your hotel’s social media campaign?
There are plenty of ways to make it fun and easy for them. Your management team should cultivate an encouraging environment and set guidelines on what type of information is beneficial to share.
In fact, your team members that are active on social media are likely already checking into the hotel on Facebook, posting about upcoming events, and sharing their day to day experiences. Therefore, it is imperative that you provide your team with proper social media training and tools to facilitate involvement. Train your hotel team on best practices, common terminology, and how they can best assist in establishing your online community.
In this Slideshare, Blue Magnet Interactive highlights why team involvement is important for your hotel, how your property can foster their participation, and what your team can be doing to help your hotel reach its social media goals.