Digital Marketing Blog
The Most Important Hotel Distribution Channels and Which Distribution Channel Drives Results Fastest
Blue Magnet's Year in Review: 2019
What a proud year this has been! 2019 was a year of strengthening our roots – recognizing what aspects of Blue Magnet define us and
Future Proofing Your Hotel Website
Keeping up with the constant change in styles and formats within web design can be difficult, but it does not have to be.
5 Digital Marketing Trends Hoteliers Need to Know In 2020
There are a lot of exciting digital marketing trends to be aware of in 2020. It is even more exciting to see how you can
A Guide to Improving Your Website’s Conversion Rate
A brief look at your current Google Analytics set up can tell you plenty about your website. More specifically, it can tell you if you
The Dual-Strategy Approach To Drive Direct Bookings To Your Hotel Website
When reduced to its simplest form, most hoteliers want their digital marketing efforts to achieve one primary goal for their property: increase profitable direct bookings.
A Complete Guide on Building Epic Content Into Your New Website for More Visitors
Congratulations, you are building a new website! This is an exciting time where you will be making important decisions on how to best represent your
Six Ways to Improving Your Hotel’s SEO Ranking
You have taken beautiful photographs of your property, written thoughtful descriptions about your rooms, and created a website to tell guests about your hotel. After
Content Jam 2019: Blue Magnet's Recap
Blue Magnet Interactive sent five of their team members to Chicago’s largest content marketing conference, Content Jam, where they learned countless content marketing tips and
How to Evaluate Your Hotel’s Social Media Performance
When was the last time you evaluated your social media performance? If it was more than a year ago, or even more than a quarter
Increase Traffic with Our Local SEO for Hotels Guide
Search engine optimization gets written about as a very complex, intricate marketing concept which then creates a high expectation for the results SEO produces. The
How to Create A Powerful Strategy for Social Media Event Promotion
Hosting events at your hotel can be an excellent way to attract potential guests and boost engagement with your current followers. No matter the event,
Microsites Improve Revenue for Hotel Restaurants, Event Venues, and More
Some hotels are cookie-cutter. Most are not. Think about your hotel right now. It has a unique space – perhaps the restaurant with the best
