Creating content is hard, especially with limited budgets, time, and resources. Not to mention, the content that your hotel is publishing is not only competing with content from other hotels but also with content from other brands, other industries – even users’ family and friends. In the digital world, community managers are constantly trying to think of creative ways to attract and engage followers.
Digital marketing is changing the way consumers discover and make reservations at hotels. Having a sleek and easy to use website is essential, but it is only part of what it takes to tap into guests desires.
For three days every year, digital marketing devotees head west and invade Seattle, enthralled to drink the same Kool-Aid as their favorite industry insiders in hopes of learning impactful tactics we can apply to our own marketing strategies back at our agencies.
In the frosty Washington winter of 2007, Matt Bitzer and Chris Jones set sail on an epic journey in the world of hotel digital marketing. With a vision to bring the hotel industry into the 21st century, Matt and Chris formed Blue Magnet Interactive, built a phenomenal team of talented marketers, and forged amazing relationships with our hospitality partners.
You have an awesome hotel with a great website and you are looking to take your content to the next level. You know that your hotel’s website is a phenomenal tool for reaching new audiences and driving bookings for your property.
Every SEO agency will say roughly the same thing in regards to search engine optimization – it is a never ending process. There is always something else to do, another link to build, another topic to optimize for, or another way to make the web pages load faster. They all say this even though you have a limited budget and your budget doesn’t include endless SEO work. Do you just let your SEO agency run through their standardized checklist of SEO activities and hope for the best or is there a better way to use your budget?
As 2016 comes to a close, we are taking a moment to reflect on our favorite moments from this past year at Blue Magnet Interactive.