Client SEO FAQs Blog

Ask The Experts: Frequently Asked SEO Questions



For our blog series, Ask the Experts, we asked our Digital Marketing Team to submit their clients’ most frequently asked questions. Our leadership team provided their answers to help hoteliers grow their digital marketing knowledge.

Today, Sean Francis addresses familiar search engine optimization terms and topics such as, “What is a good check rate percentage?”

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Should My Hotel Have a Blog?

Should My Hotel Have a Blog?



I am a firm believer in the power of the blog. With enough of the right content, I can move mountains — if the mountains were relevant site traffic and moving them meant increasing the traffic to the site.

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Google Analytics Dashboard Blog

Google Analytics Dashboards for Hotel Websites



Websites collect a huge amount of data on traffic, behavior, and select demographic information. Often times, much of this data is irrelevant to your goals and can serve as a distraction. Setting up a dashboard for your hotel website is an easy and efficient way to monitor key performance indicators and important site stats on the fly, without the noise.

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3 Social Media Tools You Need

3 Social Media Tools You Need



Keeping your social media strategy innovative is vital. Platforms are constantly changing and updating, so you must alter your efforts to keep up. The simplest way to stay relevant is to incorporate visually engaging content into your social media game plan.

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