Digital Marketing Blog
Hotel Digital Marketing: The Tangible Benefits of Why You Should Hire an Agency
Why Reputation Management is Important for Your Hotel
Today a lot of our purchasing decisions are influenced by the internet. Potential guests to your hotel are seeing more information about your property from
Add Value to Your Hotel: Invest in Professional Hotel Photography
Investing in professional, high-quality images play an integral role in providing your prospective guests with a positive user experience and will support your call for
Why Your Hotel Should Start Using Instagram Stories
New hotels are being built every day, making it increasingly difficult to stand out. While it is crucial to create dynamic content across your social
How Digital Marketing Supports Rebranding Your Hotel Restaurant
Rebranding your restaurant is an exciting undertaking. The transition is a vital time when you can retain and gain revenue based on how you handle
Is Your Hotel Website Ready for Mobile-first Indexing?
Google’s mobile-first indexing was promised several years ago, had a small roll-out in 2018, and on July 1st, 2019 every website will be indexed by
E-A-T Like a King with these Content Tips for Hoteliers
Every day Google releases at least one update to improve the search results returned to users, essentially ensuring when you Google something, the results that
5 Reasons Why You Can’t Place an ROI on Social Media
In this day in age, it is no secret businesses need to invest time and money into maintaining a presence on social media to grow
Tidy Up Your Hotel’s Digital Marketing Channels so they Spark Joy
Blue Magnet often refers to good SEO and digital marketing as taking care of a garden. You can not just plant a tomato plant, walk
How To Ensure Your Hotel Website Is ADA Compliant
As a hotelier, you have undoubtedly heard tales of hotels (perhaps your own!) being sued for their website’s non-compliance with the Americans with Disabilities Act
How to Turn Hotel Updates into a Story on Social
Whether your hotel just opened or has been around for years, change happens! Newer hotels need to spread awareness of their property to both potential
The Importance of Metasearch for Hotels Today
Metasearch is not a new concept. In fact, the concept and implementation of metasearch dates back to the mid-nineties with websites/engines such as SearchSavvy, MetaCrawler,
Basic Dos and Don'ts to Jumpstart Your Email Marketing
Email marketing is a powerful tool in your digital marketing arsenal.